Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-3 section-2

The process of advertising management begins with . . . . . . . .

A) market research B) advertising C) target market D) media strategy

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Answer & Solution

Answer: Option A

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Which of the following is/are objectives of 'Advertising Campaigns'?

A) Inform people about the product B) Convince people to buy the product C) Make the product available to the customer D) All of the above

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Answer: Option D

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Taking feedback from clients and customers and working on it immediately' is the function of

A) Office Management Department B) Contact Department C) Media Department D) Public Relations (PR) Department

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Answer: Option D

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Arrange the different kinds of roles played by advertising agencies in correct chronological order.
1. Research on the company, products and reactions of the customers.
2. Market planning.
3. Production of creative materials.
4. Planning for the type of media to be used.

A) 1, 2, 3, 4 B) 4, 3, 2, 1 C) 2, 4, 1, 3 D) 3, 1, 4, 2

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Answer: Option A

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. . . . . . . . plays a crucial role in the management of advertising.

A) Evaluation of target market B) Market C) Advertising agency D) Products

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Answer: Option C

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The first news agency of lndia was

A) Press News Bureau (PNB) B) Press Trust of lndia (PTI) C) United Press of lndia (UPI) D) Free Press of India (FPI)

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Answer: Option D

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The societal marketing perspective is different from the marketing perspective in the sense that

A) the former concentrates on the product while the latter concentrates on the market B) the former also addresses the needs of the soceity while the latter addresses the needs of the market C) the former is slightly amorphous due to its broad approachrwhile the latter is specific due to its focus on the targeted markets D) none of these

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Answer: Option B

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In India when was the first licence granting for transmitting a broadcast was given?

A) 1920 B) 1921 C) 1924 D) 1922

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Answer: Option D

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Public Relations is described as a planned activity. This is because it involves

A) reaching the targeted audience B) budgeting C) evaluation of public opinion D) all the above

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Answer: Option D

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Which theory is based on the need for local and community participation in media and news production?

A) Development Theory B) Social Responsibility Theory C) Authoritarian Theory D) Democratization Theory

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Answer: Option B

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