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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-4 section-1

Each section contains 100 MCQs on Advertising and Marketing Communication .
31
Media research is a part of
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Answer & Solution
Answer: Option B
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32
By whom was the first advertising company founded?
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Answer & Solution
Answer: Option B
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33
Who among the followings was the chairman of the first Press Commission?
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Answer & Solution
Answer: Option B
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34
Which of the following is not a part of the communication mix?
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Answer & Solution
Answer: Option C
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35
Advertising involves dissemination of information about a product or service to induce people to take actions beneficial to
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Answer & Solution
Answer: Option A
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36
It is difficult to evaluate the impact of advertising message, as there is no immediate and accurate . . . . . . . .
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Answer & Solution
Answer: Option B
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37
With which film ended the silent era of Indian cinema?
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Answer: Option C
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38
Match the following descriptions of advertising campaigns with relevant terms.
List-I (Descriptions) List-II (Terms)
a. Finding out product demand, competitors, etc. 1. Research
b. Knowledge of prospect buyers 2. Know the target audience
c. Evaluation of expenses on factors like media presentations, paper work etc. 3. Setting the budget
d. Planning of colours, graphics etc to be used in advertisement 4. Deciding a proper theme
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Answer & Solution
Answer: Option A
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39
Match the following.
List-I List-II
a. Thomas J. Barratt 1. Les Crieries de Paris
b. La Presse 2. Space broker
c. Guillaume de la Villeneuve 3. Paid advertising
d. Volney B. Palmer 4. Pears soap
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Answer & Solution
Answer: Option D
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40
Brand assets include
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Answer & Solution
Answer: Option B
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