Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-7 section-1

Advertising influences the mind of the consumers by creating desire and taste for

A) old products B) same products C) new products D) different products

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Answer & Solution

Answer: Option C

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. . . . . . . . refers to a brands' objective (functional) attributes in relation to other brands.

A) Brand position B) Product position C) Brand relationship D) Both A and B

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Answer: Option D

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How should a travel agency handle a fussy customer who is keen to go on an individual tour but is willing to pay the price of a GIT?

A) If you are looking for privacy, spend more B) If you are egocentric, do not go through a GIT C) If you are planning for an individual tour and not a GIT, you would end up paying more D) A GIT would help you and other group members enjoy the tour

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Answer: Option D

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Public Relations Communication should be based on

A) truth B) knowledge C) full information D) all the above

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Answer: Option D

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. . . . . . . . is a planned managerial process designed to oversee and control various advertising activities.

A) Marketing research B) Media planning C) Budgeting D) Advertising management

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Answer: Option D

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Identify the correct set of brand/symbol logo.

A) Golden Arches, Maharaja, Makemytrip.com, Palace On Wheels B) Golden Arches, Coffee, Palace on Wheels, Makemytrip.com C) Palace on Wheels, Golden Arches, Cornflakes, Makemymtrip.com D) Makemytrip.com, Chocolates, Palace on Wheels, Golden Arches

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Answer: Option A

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How can a firm be more creative while marketing its products to prospective passengers?

A) You are a gem! Please use our product B) A new scheme to give you more discount! Join this scheme and avail discounts C) We are pleased to offer discounts (varying from 10 - 20%) on all the brands D) We are raising our prices w.e.f, April, 2010

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Answer: Option B

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Arrange the following in correct chronological order.
1. Marketing research
2. Media planning and budgeting
3. Advertising campaigns
4. Relationship with clients

A) 1, 2, 3, 4 B) 4, 3, 2, 1 C) 2, 4, 1, 3 D) 3, 1, 4, 2

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Answer: Option A

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First of all which country made the paper?

A) China B) England C) India D) America

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Answer: Option A

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Who was the man who led the way to modem editorship

A) James Perry B) Henry C) James bond D) Diccan

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Answer: Option A

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