Advertising and Marketing Communication MCQ question and answer with solution

Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-7 section-2

Indentify the correct set of primary functions of advertising.

A) Creates demand, Increases sales, Affects seasonal fluctuations, Raises standard of living B) Creates demand, Supports salesmen, Affects seasonal fluctuation, Raises standard of living C) Furnish correct information, Supports salesmen, Affects seasonal fluctuation, Raises standard of living D) Recruits best employees, Creates demand, Raises standard of living, Supports salesmen.

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Answer & Solution

Answer: Option A

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Arrange the following advertising agencies in correct chronological order.
1. Reynell and Son
2. MC Cann Erickson
3. Jem
4. Smart

A) 1, 2, 3, 4 B) 4, 3, 2, 1 C) 3, 1, 2, 4 D) 2, 4, 1, 3

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Answer & Solution

Answer: Option C

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A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?

A) Defensive advertising B) Pioneer advertising C) Product advertising D) Societal war marketing

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Answer & Solution

Answer: Option C

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Who are the targets of a tourist spot that is located at great heights?

A) Children B) Women C) Adventure tourists D) Business tycoons

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Answer & Solution

Answer: Option C

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Which of the following is the most popular print media available to advertiser?

A) Magazine B) Pamphlet C) E-mails D) Newspaper

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Answer & Solution

Answer: Option D

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Advertising profession needs intense knowledge of

A) communication B) marketing C) products D) consumers

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Answer & Solution

Answer: Option B

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Media buying is a process of

A) advertising management B) marketing research C) message development D) target market

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Answer & Solution

Answer: Option A

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Who amongst the following, is not a part of the distribution channel?

A) Wholesaler B) Retailer C) Shipper D) Packaging firm

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Answer & Solution

Answer: Option D

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With the popularity of satellites, phone, ipod, etc usage of . . . . . . . . Becomes ineffective but in remote areas, it is considered as the fastest way to communicate with masses.

A) social media B) radio C) television D) print

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Answer & Solution

Answer: Option B

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'Message research' is related to

A) primary data collection B) secondary data collection C) copy testing technique D) raw data and facts

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Answer & Solution

Answer: Option C

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