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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-7 section-3

Each section contains 100 MCQs on Advertising and Marketing Communication .
61
Which is not the primary function of PR?
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Answer & Solution
Answer: Option D
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62
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
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Answer: Option B
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63
When the same brand name holds several products in different markets, it is known as the
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Answer: Option A
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64
Second step of value based pricing is to
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Answer: Option D
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65
Which of the following is not a Enel of the IMC?
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Answer: Option C
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66
What was the recommendation of the Film Enquiry Committe in 1951?
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Answer: Option D
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67
Match the following descriptions with criteria of media strategy.
List-I (Descriptions) List-II (Criteria)
a. Concept of aligning communication activity to coincide with peak potential consumer exposure times 1. Reach and frequency
b. Decision to have a certain message seen or heard and exposing it time and again 2. Scheduling
c. Careful management of effective relationship between media campaign and the cost involved 3. Creative aspects and mood
d. Considering different mediums for communications while developing a campaign 4. Budget considerations
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Answer & Solution
Answer: Option C
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68
Match the following terms with their descriptions.
List-I (Terms) List-II (Descriptions)
a. Creativity 1. Plays a major role in creating beautiful, attractive and eye-catching advertisements.
b. Language 2. One of the most important intertextualities which are displayed in advertisement
c. Translation 3. The soul of advertising and branding
d. Beautification of language 4. The art of rendering another and easy to understand form of deception
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Answer: Option D
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69
Marketing and advertising have a . . . . . . . . relation.
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Answer: Option A
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70
Some consumers are laggards; they buy the product when everyone else has purchases it. How can we motivate them to buy the product?
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Answer: Option C
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