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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-8 section-1

Each section contains 100 MCQs on Advertising and Marketing Communication .
71
. . . . . . . . includes all that is linked up in memory about the brand. It couldbe specific to attributes, features, benefits or looks of brand.
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Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
72
Match the following.
List-I List-II
a. N W Ayer 1. 21st century
b. Volney B Palmer 2. 20th century
c. Internet 3. 1842
d. Edward Bernays 4. 1869
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Answer & Solution
Answer: Option D
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73
The Indian Press ordinance was passed in
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Answer & Solution
Answer: Option A
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74
The definition of marketing includes all except one of the following
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Answer & Solution
Answer: Option A
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75
. . . . . . . . is either the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.
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Answer & Solution
Answer: Option A
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76
Match of the following.
List-I List-II
a. Retail advertising 1. Done across the country
b. Outdoor advertising 2. Fortifies interest for general item or whole industry
c. Demand based advertising 3. Billboard
d. National advertising 4. Patronise a specific store
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Answer & Solution
Answer: Option C
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77
Match the following departments of an advertising agency with their functions
List-I (Department) List-II (Functions)
a. Contact Department 1. Redressing the grievances of consumers
b. Media Department 2. Building the bridge between advertising agency and client
c. Public Relations Department 3. Providing welfare facilities to staff
d. Office Management Department 4. Media scheduling
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Answer & Solution
Answer: Option C
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78
A wholesaler, in the parlance of tourism industry is the
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Answer & Solution
Answer: Option B
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79
'Tabloid Journalism' is also called
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Answer & Solution
Answer: Option A
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80
What is the idea of making the Maharaja an Arab or a Britisher in the advertisements of Air India?
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Answer & Solution
Answer: Option B
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