Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-8 section-2

Each section contains 100 MCQs on Advertising and Marketing Communication .

Which of the following helps in increasing the sales of the product?

A) Attractive advertisement B) Research C) Media planners D) Advertising budget

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

How is a brand name different from a brand mark?

A) The brand name has legal protection but a brand mark does not B) A brand name can be uttered but a brand cannot be C) A brand name is visible but a brand mark is not D) A brand name is recognised by the targeted customer but a brand mark is not

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Magazines add credibility to the message because of the reputation in the eyes of

A) marketing manager B) salesman C) retailers D) consumers

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . means 'to turn the mind towards'.

A) Campaign B) Marketing C) Advertising D) Research

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

If a retailer tells a customer that his child would get a chocolate free of cost, if he buys 5 kg of rice, his activity of the retailer would fall under the gamut of

A) personal selling B) sales promotion C) advertising D) marketing

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The messages for different publics of the same organizations have to be framed differently because

A) it is better that they remain distant from each other B) their capacity to understand differs C) their interests and information needs are different D) they deserve different levels of treatment

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which of the following is a non-advertising function of an advertising agency?

A) Designing the product B) Designing the product's package C) Designing trademarks D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

In the concept of magamarketing

A) investment costs are low B) only four 'Ps' of marketing are used C) lawyers, PR executives, and officials of the firm are actively involved to manipulate six 'Ps' D) none of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

In the parlance of the communication process

A) feedback is important from the viewpoint of the receiver B) barriers are likely to change the message for the benefit of the sender C) fax transmissions are able to send clear messages across the continents D) feedback should be not sent by the receiver as the sender must make efforts to recieve it

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Advertising is not flexible as the message is once fixed, it can't be altered again and again according to the . . . . . . . .

A) advertiser B) sponsor C) customer D) marketer

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism