Advertising and Marketing Communication MCQ question and answer with solution

71

A skeptic buyer is one who

A) makes impulsive purchases B) carefully weighs the cost and pros and cons of the pruduct being offered C) has a negative image about the seller D) is keen to return the product if it does not work properly

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Answer & Solution

Answer: Option B

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72

Marketing is the creation of standards of living. That is because

A) marketers force consumers to buy new products/services B) sellers do not persuade the customers to buy their products but customers themselves beat their paths to the offices/showrooms of sellers C) customers are motivated to work hard and buy new products and services and in so doing, they increase the pace of economic growth of their city, region, or country D) the government does not impose any restrictions on marketers due to the presence of a free market system and so, the standards of living of the masses improve

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Answer & Solution

Answer: Option C

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73

A fussy passenger aboard an aircraft demand beer even after the dinner is over. The airhostess should

A) shop him B) tell him politely that stocks of beer have run out C) give him one can of beer and state, "No more beer, please" D) give him one can of beer and state, "Sir, the in flight kitchen would be closed now. Thank you!"

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Answer & Solution

Answer: Option D

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74

What is that one thing which is both an art and a profession which reports events and opinion and seeks to interpool and mould them for the benefit of the educated public.

A) Journalism B) Advocacy C) Sociology D) Anthropology

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Answer & Solution

Answer: Option A

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75

To work closely with the copy writers for developing the visual messages' is the function of

A) Media Department B) Production Department C) Art Department D) Research Department

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Answer & Solution

Answer: Option C

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76

AP (Associated Press) is the news agency of which country?

A) France B) USA C) Britain D) Japan

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Answer & Solution

Answer: Option B

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77

From the perspective of sales, advertisements are required for

A) profit B) loss C) increasing sales D) decreasing sales

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Answer & Solution

Answer: Option C

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78

Which of the following has named its motels on highway using the names of birds such as Parakeet, Skylark and Red Bishop?

A) Delhi Tourism Corporation B) Haryana Tourism Corporation C) Punjab Tourism Corporation D) Himachal Tourism Corporation

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Answer & Solution

Answer: Option B

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79

Identity the correct set of terminology used in advertising and branding.

A) Umbrella brand, Logo, Identified sponsor, Online advertising B) Umbrella brand, Concept, Identified sponsor, Logo C) Logo, Definition, Online advertising, Concept D) Concept, Definition, Logo, Identified sponsor

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Answer & Solution

Answer: Option A

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80

Match of the following.

List-I	List-II
a. Weirs (2001)	1. Manager's discretion to choose appropriate channel of communication
b. George and Jones (1998)	2. Line supervisions are rarely used
c. Anonymous (2000)	3. Media high in information transmits more information
d. Lewis(1999)	4. Proper medium impacts receiver's perception

A) a-3, b-1, c-2, d-4 B) a-4, b-1, c-2, d-3 C) a-3, b-2, c-1, d-4 D) a-4, b-3, c-1, d-2

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Answer & Solution

Answer: Option D

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism