Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-9 section-1

Each section contains 100 MCQs on Advertising and Marketing Communication .

The word 'Stringer' is used for

A) reporter B) writer C) froof reader D) part-time reporter

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which one of the following is a product rational motive?

A) Suitability B) Imitation C) Prestige D) Recommendations

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

When was the first Radio Station Introduced?

A) 1930s B) 1920s C) 1910s D) 1940s

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

What influences the attitudes?

A) Value symbols B) Events C) Appeals through communication D) All the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Ethical concepts change with

A) time B) place C) situation D) all the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

What does management of advertisement need to play its role and perform its functions successfully?

A) Market B) Consumers C) Agency D) Products

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The advertisement of newspaper has a very short life span of . . . . . . . .

A) one day B) one week C) one month D) one year

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

A firm is keen to promote its tourist resort that is located close to a sea beach. It should

A) use individual compaigns to target such families of the area B) promote heavily through internet C) use print media advertisements in national-level newspapers D) attract customers from for and wide give heavy off-season discount

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Major pricing strategies do not include

A) competition based pricing B) customer values based pricing C) cost based pricing D) discount and bonus pricing

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a function of advertising?

A) Informing the customer B) Persuading the customer C) Understanding the buying capacity of the customer D) Reminding the customer for a repeat puchase

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism