Communication and Media Research MCQ question and answer with solution

11

Which among the following is/are the methods and tools of data collection?

A) Survey B) Case-stud C) Interview D) All of the

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Answer & Solution

Answer: Option D

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12

Why has competitive analysis become an essential activity in marketing research now-a-days?

A) It helps the firm analyse the prices of competitions and eventually, it gives a competitive price tag to its own product B) It helps the firm find out what are ad spend patterns of competitors C) It helps the firm position its advertising message vis-a-vis those of its competitors so that it could get the maximum mileage from its own ad campaigns D) It helps the firm learn about new products and services that the competitors plan to launch in the future

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Answer & Solution

Answer: Option C

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13

While performing a two-tailed test for the difference between means, with a null hypothesis of μ₁ = μ₂ the hypothesised differences between the two population means would be

A) negative B) zero C) positive D) infinity

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Answer & Solution

Answer: Option C

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14

If a researches wants to conduct a statistical test upon the significant difference between the IQ levels of two college Students then the researches can perform the . . . . . . . .

A) t-test B) z-test C) f-test D) Chi-test

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Answer & Solution

Answer: Option A

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15

Which of the following examples amply demonstrates the efficiency of the limited effects model (under the gamut of media effects studies)?

A) I would not buy Surf Excel if a salesman offers it to me at my home. However, I would buy it if ads appear on TV to promote it B) I would not buy Surf Excel if it is advertised on TV, but might buy it when the sales girl at the counter of her shop offers it to me C) I would buy Surf Excel if it is offered to me through a sheme of freebies at my residence D) None of these

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Answer & Solution

Answer: Option A

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16

If an experimental variable is such that exposure to it can be determined in an objective manner or an ex post facto basis, the ex post facto design becomes a/an

A) continuous diary panel design B) Latin square design C) four-group six-study design D) after only with control group design

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Answer & Solution

Answer: Option D

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17

What is the key defining characteristic of experimental research?

A) Extraneous variables are never present B) A positive correlation usually exists C) A negative correlation usually exists D) Manipulation of the independent variable

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Answer & Solution

Answer: Option D

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18

Testing at the begninning of the creative process mostly includes

A) quatitative reserch B) qualitative research C) statistiscal methods and formulae D) none of these

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Answer & Solution

Answer: Option B

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19

Who is the author of "the play theory of Mass Communication"?

A) W.L. Rivers B) George Gerbner C) Horace Newcomb D) William Stephenson

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Answer & Solution

Answer: Option D

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20

Aresearch hypothesis can take either

A) declarative form B) null form C) question form D) all of these

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Answer & Solution

Answer: Option D

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Communication and Media Research MCQ question and answer with solution | Mass Communication and Journalism