Marketing Management MCQ Questions and Solutions with Explanations | Commerce

A. Market penetration

B. Market development

C. Product development

D. Diversification

A. Performance equal to expectation

B. Performance less than expectation

C. Performance more than expectation

D. Expectation more than performance

A. (i) and (ii)

B. (ii) and (iii)

C. (i) and (iii)

D. (i), (ii) and (iii)

A. Paid activity

B. Identified sponsor

C. Visual or oral

D. Personal

A. intensive distribution

B. exclusive distribution

C. selective distribution

D. None of the above

A. Consumers primarily motivated by ideals are guided by knowledge and principles

B. Consumers motivated by achievement look for knowledge and principles

C. Consumers motivated by self-expression do not desire social or physical activity, variety, and risk

D. Consumers motivated by achievement desire social or physical activity, variety, and risk

A. a-1, b-2, c-3, d-4

B. a-3, b-1, c-2, d-4

C. a-4, b-3, c-2, d-1

D. a-3, b-4, c-1, d-2

A. internet

B. digital

C. email

D. viral

A. intangible

B. perishable

C. Both A and B

D. None of these

A. Name, design, style, words or symbols, singly or collectively that distinguish one product from another

B. Design, style, or symbols, singly or collectively that distinguish one product from another

C. Name, design, style, words or symbols that distinguish one product from another

D. Name, words or symbols, singly or collectively that distinguish one product from another