Marketing Management MCQ Questions and Solutions with Explanations

1.
Launching a product in a small part of the market is called:

A. Competitive response

B. Competitive analysis

C. Test marketing

D. None of these

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2.
The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

A. Product

B. Selling

C. Customer

D. Production

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3.
Markets which are organized and regulated by statutory measure are:

A. Regulated markets

B. Unregulated markets

C. World market

D. None of these

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4.
Which of the following are the people who purchase new products almost as soon as the products reach the market?

A. Innovators

B. Late majority

C. Early majority

D. Late adopters

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5.
Match the following in the term of Strategies with Examples:

List-I (Strategies) List-II (Examples)

a. Differential pricing 1. Customer lounges to sit in while waiting for a table at service centres etc.

b. Complimentary service 2. Breakfast service by McDonald's and mini vacation and weekends by hotels

c. Reservation system 3. Low prices for early and evening movies, weekend discounts for car parking rentals

d. Non-peak demand cultivation 4. Airlines, hotels and physicians employ extensively

A. a-1, b-3, c-2, d-4

B. a-4, b-2, c-1, d-3

C. a-2, b-1, c-4, d-3

D. a-3, b-1, c-4, d-2

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6.
. . . . . . . . can be defined as convergence of branding, information dissemination and sales transactions all in one place.

A. E-advertising

B. E-branding

C. E-commerce

D. E-marketing

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7.
In India, which pricing practice is not permissible?

A. Penetrating pricing

B. Skimming pricing

C. Predatory pricing

D. None of the above

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8.
Which one of the following stages of the marketing research process is most expensive?

A. Data analysis

B. Data collection

C. Developing the research plan

D. Report writing

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9.
Which of the following principles is being practised by a company when it makes marketing decisions considering consumers' wants and long-run interests of the company, consumer and the general population?

A. Innovative marketing

B. Consumer-oriented marketing

C. Value marketing

D. Societal marketing

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10.
Most of the money spent on measuring the effectiveness of advertising is spent on

A. Communication response research

B. Pre-testing the advertisements

C. Post-testing the advertisements

D. Sales response research

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List-I (Strategies)	List-II (Examples)
a. Differential pricing	1. Customer lounges to sit in while waiting for a table at service centres etc.
b. Complimentary service	2. Breakfast service by McDonald's and mini vacation and weekends by hotels
c. Reservation system	3. Low prices for early and evening movies, weekend discounts for car parking rentals
d. Non-peak demand cultivation	4. Airlines, hotels and physicians employ extensively

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

1. Launching a product in a small part of the market is called:

Answer & Solution

2. The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

Answer & Solution

3. Markets which are organized and regulated by statutory measure are:

Answer & Solution

4. Which of the following are the people who purchase new products almost as soon as the products reach the market?

Answer & Solution

Answer & Solution

6. . . . . . . . . can be defined as convergence of branding, information dissemination and sales transactions all in one place.

Answer & Solution

7. In India, which pricing practice is not permissible?

Answer & Solution

8. Which one of the following stages of the marketing research process is most expensive?

Answer & Solution

9. Which of the following principles is being practised by a company when it makes marketing decisions considering consumers' wants and long-run interests of the company, consumer and the general population?

Answer & Solution

10. Most of the money spent on measuring the effectiveness of advertising is spent on

Answer & Solution

1.
Launching a product in a small part of the market is called:

2.
The concept of achieving maximum profits through increased consumer satisfaction for raised market share focuses on

3.
Markets which are organized and regulated by statutory measure are:

4.
Which of the following are the people who purchase new products almost as soon as the products reach the market?

6.
. . . . . . . . can be defined as convergence of branding, information dissemination and sales transactions all in one place.

7.
In India, which pricing practice is not permissible?

8.
Which one of the following stages of the marketing research process is most expensive?

9.
Which of the following principles is being practised by a company when it makes marketing decisions considering consumers' wants and long-run interests of the company, consumer and the general population?

10.
Most of the money spent on measuring the effectiveness of advertising is spent on