1. Which one is not a function of marketing?
2. . . . . . . . . is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
3. Market-penetration pricing will likely to be used most in selling which of the following items?
4. Match the following.
List-I (Era's of Marketing)
List-II (Features)
a. Production era
1. Marketers focused their efforts only on selling their products to the customers
b. Sales era
2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process
c. Marketing era
3. Companies focused on mere manufacturing processes
d. Societal marketing era
4. It focused on setting their products
| List-I (Era's of Marketing) | List-II (Features) |
| a. Production era | 1. Marketers focused their efforts only on selling their products to the customers |
| b. Sales era | 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process |
| c. Marketing era | 3. Companies focused on mere manufacturing processes |
| d. Societal marketing era | 4. It focused on setting their products |
5. Consider the following statements.
1. Assembling and managing the marketing mix is the crux of the marketing task.
2. Assembling the marketing mix is a continuous task.
3. Public relation is a key ingredient in the marketing mix.
Which of the statement(s) given above is/are correct?
1. Assembling and managing the marketing mix is the crux of the marketing task.
2. Assembling the marketing mix is a continuous task.
3. Public relation is a key ingredient in the marketing mix.
Which of the statement(s) given above is/are correct?
6. Market focus, customer orientation, coordination, and profitability are the basic concepts of
7. A manufacturer with a product in the decline stage of the product life cycle might decide to . . . . . . . . if it has reason to hope that competitors will leave the industry.
8. Who buys more, complains less, spreads positive word of mouth, ensures a large customer base and repeat business?
9. Which of the following is not a reason for the failure of new products?
10. The statement 'Make use of paper bags instead of plastic bags' is related to
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11