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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-1 section-6

Each section contains 100 MCQs on Marketing Management .
1
Which one is not a function of marketing?
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Answer & Solution
Answer: Option C
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2
. . . . . . . . is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.
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Answer & Solution
Answer: Option A
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3
Market-penetration pricing will likely to be used most in selling which of the following items?
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Answer & Solution
Answer: Option B
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4
Match the following.
List-I (Era's of Marketing) List-II (Features)
a. Production era 1. Marketers focused their efforts only on selling their products to the customers
b. Sales era 2. It calls upon the marketers to build social, ethical and environmental considerations into marketing process
c. Marketing era 3. Companies focused on mere manufacturing processes
d. Societal marketing era 4. It focused on setting their products
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Answer & Solution
Answer: Option A
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5
Consider the following statements.
1. Assembling and managing the marketing mix is the crux of the marketing task.
2. Assembling the marketing mix is a continuous task.
3. Public relation is a key ingredient in the marketing mix.
Which of the statement(s) given above is/are correct?
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Answer & Solution
Answer: Option D
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6
Market focus, customer orientation, coordination, and profitability are the basic concepts of
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Answer: Option D
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7
A manufacturer with a product in the decline stage of the product life cycle might decide to . . . . . . . . if it has reason to hope that competitors will leave the industry.
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Answer & Solution
Answer: Option B
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8
Who buys more, complains less, spreads positive word of mouth, ensures a large customer base and repeat business?
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Answer & Solution
Answer: Option B
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9
Which of the following is not a reason for the failure of new products?
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Answer & Solution
Answer: Option C
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10
The statement 'Make use of paper bags instead of plastic bags' is related to
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Answer & Solution
Answer: Option B
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