Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

1.
When two separate companies or two divisions within the same company agree to place their respective brands on a particular product or enterprise, the arrangement is termed as

A. Differential branding

B. Co-branding

C. Dual branding

D. Both Co-branding and Dual branding

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2.
Motives which are driven by learning, perception and attitude are known as . . . . . . . .

A. emotional motives

B. patronage motives

C. psychological motives

D. rational motives

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3.
Products seen as having extension potential into other markets:

A. Local Products

B. Multinational Products

C. International Products

D. Global Products

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4.
The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used:

A. To promote the product

B. To satisfy legal requirements

C. To provide information

D. To fulfill ethical requirement

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5.
Match the items of List-I with items of List-II

List-I List-II

a. Real needs 1. Expecting good service from a car dealer.

b. Unstated needs 2. The customer expects to be seen by his friends as a value-oriented savvy consumer.

c. Delight needs 3. The customer wants a car at low operational cost and not initial cost.

d. Secret needs 4. The customer receives free insurance on the purchase of a car.

A. a-3, b-1, c-4, d-2

B. a-1, b-3, c-2, d-4

C. a-2, b-4, c-1, d-3

D. a-4, b-2, c-1, d-3

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6.
Which of the following is not one of the three primary considerations in how demand influences pricing decisions?

A. Demographic factors

B. Rate of return

C. Psychological factors

D. Price elasticity

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7.
The launching of a new product will take place at which stage of the new product development process?

A. Business analysis

B. Commercialization

C. Test marketing

D. Marketing strategy development

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8.
A descriptive thought that a person holds about something is called

A. Belief

B. Learning

C. Attitude

D. Perception

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9.
. . . . . . . . is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.

A. Idea generation

B. Concept development and testing

C. Idea screening

D. Brainstorming

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10.
In . . . . . . . . segmentation, buyers are divided into different groups on the basis of life style or personality and values.

A. demographic

B. psychographic

C. behavioural

D. None of these

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Real needs	1. Expecting good service from a car dealer.
b. Unstated needs	2. The customer expects to be seen by his friends as a value-oriented savvy consumer.
c. Delight needs	3. The customer wants a car at low operational cost and not initial cost.
d. Secret needs	4. The customer receives free insurance on the purchase of a car.

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

1. When two separate companies or two divisions within the same company agree to place their respective brands on a particular product or enterprise, the arrangement is termed as

Answer & Solution

2. Motives which are driven by learning, perception and attitude are known as . . . . . . . .

Answer & Solution

3. Products seen as having extension potential into other markets:

Answer & Solution

4. The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used:

Answer & Solution

Answer & Solution

6. Which of the following is not one of the three primary considerations in how demand influences pricing decisions?

Answer & Solution

7. The launching of a new product will take place at which stage of the new product development process?

Answer & Solution

8. A descriptive thought that a person holds about something is called

Answer & Solution

9. . . . . . . . . is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.

Answer & Solution

10. In . . . . . . . . segmentation, buyers are divided into different groups on the basis of life style or personality and values.

Answer & Solution

Read More Section(Marketing Management)

1.
When two separate companies or two divisions within the same company agree to place their respective brands on a particular product or enterprise, the arrangement is termed as

2.
Motives which are driven by learning, perception and attitude are known as . . . . . . . .

3.
Products seen as having extension potential into other markets:

4.
The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used:

6.
Which of the following is not one of the three primary considerations in how demand influences pricing decisions?

7.
The launching of a new product will take place at which stage of the new product development process?

8.
A descriptive thought that a person holds about something is called

9.
. . . . . . . . is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.

10.
In . . . . . . . . segmentation, buyers are divided into different groups on the basis of life style or personality and values.