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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-1 section-5

Each section contains 100 MCQs on Marketing Management .
1
When two separate companies or two divisions within the same company agree to place their respective brands on a particular product or enterprise, the arrangement is termed as
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Answer & Solution
Answer: Option D
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2
Motives which are driven by learning, perception and attitude are known as . . . . . . . .
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Answer: Option D
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3
Products seen as having extension potential into other markets:
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Answer: Option D
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4
The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used:
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Answer: Option C
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5
Match the items of List-I with items of List-II
List-I List-II
a. Real needs 1. Expecting good service from a car dealer.
b. Unstated needs 2. The customer expects to be seen by his friends as a value-oriented savvy consumer.
c. Delight needs 3. The customer wants a car at low operational cost and not initial cost.
d. Secret needs 4. The customer receives free insurance on the purchase of a car.
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Answer & Solution
Answer: Option A
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6
Which of the following is not one of the three primary considerations in how demand influences pricing decisions?
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Answer: Option A
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7
The launching of a new product will take place at which stage of the new product development process?
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Answer: Option B
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8
A descriptive thought that a person holds about something is called
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Answer: Option A
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9
. . . . . . . . is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible.
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Answer & Solution
Answer: Option C
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10
In . . . . . . . . segmentation, buyers are divided into different groups on the basis of life style or personality and values.
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Answer & Solution
Answer: Option B
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