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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-1 section-4

Each section contains 100 MCQs on Marketing Management .
1
. . . . . . . . is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
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Answer & Solution
Answer: Option B
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2
Marketing is a . . . . . . . . process:
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Answer: Option D
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3
A seller charges a relatively low price on a new product in order to obtain economies of scale and rapid creation of Mass Market. This is an example of which kind of pricing strategy?
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Answer: Option C
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4
The concept of Marketing mix consisting of 4 P's of marketing was given by
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Answer: Option C
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5
The description of a product's quality, features, style, brand name and packaging identifies the
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Answer: Option A
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6
Making connections between two or more ideas or simply observing the outcomes of others behaviours and adjusting one's own behaviour accordingly is what type of leaming?
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Answer: Option B
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7
What is relevant to place variable of marketing mix?
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Answer: Option C
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8
Medical treatment with ayurvedic massage is an example of:
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Answer: Option C
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9
Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the . . . . . . . . stage of the PLC.
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Answer: Option C
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10
PoolPak produces climate-control systems for large swimming pools. The company's customers are more concerned about service support for maintaining a system than its initial price. PoolPak may use this knowledge to become more competitive through . . . . . . . .
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Answer & Solution
Answer: Option B
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