Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

1.
. . . . . . . . is not an e-payment media.

A. Credit card

B. Debit card

C. Electronic cheque

D. Wallet

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2.
Social class is an element of . . . . . . . . factor.

A. social

B. cultural

C. personal

D. economic

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3.
Which of the following activities are involved in target marketing?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation

A. 1 and 2

B. 2 and 4

C. 1, 2 and 4

D. 2, 3 and 4

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4.
All of the following statements are true except.

A. It costs more to get a new customer than to keep an existing one

B. Marketers that can retain more customers by satisfying them better than competitors will have profitable products in the long-run not just the short-run

C. A product with low brand loyalty will have a higher lifetime customer value than a product with high brand loyalty

D. Marketing managers will have to focus on the relationship between the organisation and the customer as the end result of a successful marketing strategy

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5.
During which stage of the product life cycle does a company seek to build selective distribution?

A. Introduction

B. Decline

C. Growth

D. Maturity

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6.
Which of the following is not a main objective of personal selling?

A. generate sales

B. build awareness and appreciation for the product

C. create personal contact

D. None of these

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7.
Which of the following examples is not a demographic variable?

A. Age

B. Gender

C. Lifestyle

D. Income

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8.
The strategy of using as many outlets as possible is called:

A. Intensive distribution

B. Cohesive distribution

C. Wide distribution

D. All of these

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9.
. . . . . . . . involves designing and producing the container or wrapper for a product.

A. Packaging

B. Product line

C. Service

D. Branding

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10.
According to the concept of product life cycle, profits are likely to be highest during the period of

A. introduction

B. growth

C. maturity

D. decline

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

1. . . . . . . . . is not an e-payment media.

Answer & Solution

2. Social class is an element of . . . . . . . . factor.

Answer & Solution

3. Which of the following activities are involved in target marketing? 1. Market positioning 2. Market targeting 3. Market behaviour 4. Market segmentation

Answer & Solution

4. All of the following statements are true except.

Answer & Solution

5. During which stage of the product life cycle does a company seek to build selective distribution?

Answer & Solution

6. Which of the following is not a main objective of personal selling?

Answer & Solution

7. Which of the following examples is not a demographic variable?

Answer & Solution

8. The strategy of using as many outlets as possible is called:

Answer & Solution

9. . . . . . . . . involves designing and producing the container or wrapper for a product.

Answer & Solution

10. According to the concept of product life cycle, profits are likely to be highest during the period of

Answer & Solution

Read More Section(Marketing Management)

1.
. . . . . . . . is not an e-payment media.

2.
Social class is an element of . . . . . . . . factor.

3.
Which of the following activities are involved in target marketing?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation

4.
All of the following statements are true except.

5.
During which stage of the product life cycle does a company seek to build selective distribution?

6.
Which of the following is not a main objective of personal selling?

7.
Which of the following examples is not a demographic variable?

8.
The strategy of using as many outlets as possible is called:

9.
. . . . . . . . involves designing and producing the container or wrapper for a product.

10.
According to the concept of product life cycle, profits are likely to be highest during the period of