Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-1 section-2

Which of the following focus-linked strategies is used by firms to serve the needs of customers?

A) Buyers group B) Different segment of a product line C) Different geographical market D) All of the above

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Answer & Solution

Answer: Option A

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Blue revolution refers to:

A) Aquaculture B) Milk C) Poultry D) None of these

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Answer & Solution

Answer: Option A

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Marketing deals with . . . . . . . . and meeting human and social needs.

A) identifying B) rejecting C) Both A and B D) None of these

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Answer & Solution

Answer: Option A

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In . . . . . . . . stage, a product is well established in the market.

A) decline B) growth C) maturity D) None of these

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Answer & Solution

Answer: Option C

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. . . . . . . . advertisements are used to create awareness.

A) Pioneer B) Comparative C) Competitive D) None of these

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Answer & Solution

Answer: Option A

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VMI stands for

A) Vendor material inventory B) Vendor managed inventory C) Variable material inventory D) Valuable material inventory

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Answer & Solution

Answer: Option B

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Which of the following is/are pricing objectives?

A) Competition B) Market share C) Market penetration D) All of these

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Answer & Solution

Answer: Option C

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Which of the following are possible pricing objectives?

A) To maximise profits B) To achieve a target market share C) To match the competition, rather than lead the market D) All of these

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Answer & Solution

Answer: Option D

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Which of the following is not an e-marketing tool?

A) Mobile phone B) Cinema C) I-radio D) I-kiosks

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Answer & Solution

Answer: Option B

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Which of the following is used for short-term sales achievement?

A) Personal selling B) Advertising C) Sales promotion D) Public relations

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Answer & Solution

Answer: Option C

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