Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-1 section-10

Match the items of List-II with List-I relating to personal selling process and identity the correct answer.

List-I	List-II
a. Prospecting	1. Attention, Interest, Desire, Action
b. Pre-approach	2. Identifying profiles, leads, records and qualifying capability, and willingness
c. Presentation	3. Reduce dissonance, build goodwill
d. Post-sales services	4. Information, habits, and preferences

A) a-1, b-3, c-4, d-2 B) a-3, b-4, c-2, d-1 C) a-2, b-4, c-1, d-3 D) a-4, b-3, c-2, d-1

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . is the marketing of products that are regarded to be safe for the environment.

A) Green marketing B) Social marketing C) Gaimatias marketing D) None of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following options help organizations to explore new product concepts?

A) Mobile marketing strategies B) Expatriates C) Virtual communities D) Co-branding strategies

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which pricing practice is not permissible in India?

A) Penetrating pricing B) Skimming pricing C) Predatory pricing D) None of the above

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Some firms set their advertising budget as a predetermined share of profits or financial resources. This would be an example of which budgeting method?

A) Percentage of sales B) Per unit expenditure C) Task approach D) All you can afford

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Under which concept does a company carefully integrate and coordinate its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products.

A) The promotion mixes B) Integrated international affairs C) Integrated marketing communications D) Integrated demand characteristics

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Process selection of salesman consist

A) selection test B) advertisement C) interview D) All of these

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . act as a temporary part for transfer of goods from one location to another.

A) Storage warehousing B) Distribution warehousing C) Neither A nor B D) Both A and B

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

The main difference between the grey and black market is

A) Black market may be the subject of illegal product dealings, such as weapons and illegal drugs B) Grey market goods are not illegal, while black market goods may be illegal C) Black market is the part of an economic activity involving illegal deals, while grey market refers to the flow of goods through unauthorized distribution channels D) All of the above

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Example of an augmented product is

A) Exchange offers B) Guarantee period C) Maintenance checks D) Quality standards

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board