Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

1.
Match the items of List-II with List-I relating to personal selling process and identity the correct answer.

List-I List-II

a. Prospecting 1. Attention, Interest, Desire, Action

b. Pre-approach 2. Identifying profiles, leads, records and qualifying capability, and willingness

c. Presentation 3. Reduce dissonance, build goodwill

d. Post-sales services 4. Information, habits, and preferences

A. a-1, b-3, c-4, d-2

B. a-3, b-4, c-2, d-1

C. a-2, b-4, c-1, d-3

D. a-4, b-3, c-2, d-1

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2.
. . . . . . . . is the marketing of products that are regarded to be safe for the environment.

A. Green marketing

B. Social marketing

C. Gaimatias marketing

D. None of these

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3.
Which of the following options help organizations to explore new product concepts?

A. Mobile marketing strategies

B. Expatriates

C. Virtual communities

D. Co-branding strategies

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4.
Which pricing practice is not permissible in India?

A. Penetrating pricing

B. Skimming pricing

C. Predatory pricing

D. None of the above

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5.
Some firms set their advertising budget as a predetermined share of profits or financial resources. This would be an example of which budgeting method?

A. Percentage of sales

B. Per unit expenditure

C. Task approach

D. All you can afford

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6.
Under which concept does a company carefully integrate and coordinate its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products.

A. The promotion mixes

B. Integrated international affairs

C. Integrated marketing communications

D. Integrated demand characteristics

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7.
Process selection of salesman consist

A. selection test

B. advertisement

C. interview

D. All of these

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8.
. . . . . . . . act as a temporary part for transfer of goods from one location to another.

A. Storage warehousing

B. Distribution warehousing

C. Neither A nor B

D. Both A and B

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9.
The main difference between the grey and black market is

A. Black market may be the subject of illegal product dealings, such as weapons and illegal drugs

B. Grey market goods are not illegal, while black market goods may be illegal

C. Black market is the part of an economic activity involving illegal deals, while grey market refers to the flow of goods through unauthorized distribution channels

D. All of the above

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10.
Example of an augmented product is

A. Exchange offers

B. Guarantee period

C. Maintenance checks

D. Quality standards

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Prospecting	1. Attention, Interest, Desire, Action
b. Pre-approach	2. Identifying profiles, leads, records and qualifying capability, and willingness
c. Presentation	3. Reduce dissonance, build goodwill
d. Post-sales services	4. Information, habits, and preferences

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Answer & Solution

2. . . . . . . . . is the marketing of products that are regarded to be safe for the environment.

Answer & Solution

3. Which of the following options help organizations to explore new product concepts?

Answer & Solution

4. Which pricing practice is not permissible in India?

Answer & Solution

5. Some firms set their advertising budget as a predetermined share of profits or financial resources. This would be an example of which budgeting method?

Answer & Solution

6. Under which concept does a company carefully integrate and coordinate its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products.

Answer & Solution

7. Process selection of salesman consist

Answer & Solution

8. . . . . . . . . act as a temporary part for transfer of goods from one location to another.

Answer & Solution

9. The main difference between the grey and black market is

Answer & Solution

10. Example of an augmented product is

Answer & Solution

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2.
. . . . . . . . is the marketing of products that are regarded to be safe for the environment.

3.
Which of the following options help organizations to explore new product concepts?

4.
Which pricing practice is not permissible in India?

5.
Some firms set their advertising budget as a predetermined share of profits or financial resources. This would be an example of which budgeting method?

6.
Under which concept does a company carefully integrate and coordinate its many communication channels to deliver a clear, consistent, and compelling message about the organization and its products.

7.
Process selection of salesman consist

8.
. . . . . . . . act as a temporary part for transfer of goods from one location to another.

9.
The main difference between the grey and black market is

10.
Example of an augmented product is