Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-1 section-7

Price is a major factor affecting buyer choice that goes by many names, such as . . . . . . . .

A) Assessments, commissions, dues and fees B) Rent, salaries, tuition and wages C) Honoraria, interest, income taxes and premiums D) All of the above

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Answer & Solution

Answer: Option D

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Assertion (A): In product concept, the focus is on innovating and improving products.
Reason (R): In the selling concept, consumers are persuaded to buy products.

A) Both (A) and (R) are true B) (A) is true, but (R) is false C) (A) is false, but (R) is true D) Both (A) and (R) are false

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Answer & Solution

Answer: Option A

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Which one is not an element of market logistics?

A) Inventory B) Order-processing C) Warehousing D) Supply chain management

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Answer & Solution

Answer: Option D

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Labelling, packaging are associated with:

A) Price mix B) Product mix C) Place mix D) Promotion mix

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Answer & Solution

Answer: Option B

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Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of

A) marketing concept B) exchange concept C) production concept D) None of the above

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Answer & Solution

Answer: Option A

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Market where shares, debentures, bonds etc. of companies are bought and sold:

A) Money market B) Foreign exchange market C) Stock market D) None of these

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Answer & Solution

Answer: Option C

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Which factor is to be examined before a company targets a particular market segment against the organization's objectives and resources?

A) Market size B) Growth rate C) Structural attractiveness D) All of the above

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Answer & Solution

Answer: Option A

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Consumer Protection Act in India was enacted in . . . . . . . .

A) 1982 B) 1986 C) 1992 D) 2000

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Answer & Solution

Answer: Option B

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Which of the following statements about the pricing of services is false?

A) The demand for services tends to be more elastic than the demand for goods B) Cost oriented pricing is more difficult for services C) Comparing prices of competitors is more difficult for service consumers D) Customers are less able to stockpile services by taking advantage of discount prices

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Answer & Solution

Answer: Option B

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Which of the following positioning strategies is adopted by marketers to position their product in two categories simultaneously?

A) Point of Difference B) Point of Parity C) Straddle Positioning D) Emotional Positioning

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Answer & Solution

Answer: Option C

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