1. Price is a major factor affecting buyer choice that goes by many names, such as . . . . . . . .
2. Assertion (A): In product concept, the focus is on innovating and improving products.
Reason (R): In the selling concept, consumers are persuaded to buy products.
Reason (R): In the selling concept, consumers are persuaded to buy products.
3. Which one is not an element of market logistics?
4. Labelling, packaging are associated with:
5. Organisations must strive to alter, adopt and develop their products to keep pace with ever changing customer preferences and desire. This is important feature of
6. Market where shares, debentures, bonds etc. of companies are bought and sold:
7. Which factor is to be examined before a company targets a particular market segment against the organization's objectives and resources?
8. Consumer Protection Act in India was enacted in . . . . . . . .
9. Which of the following statements about the pricing of services is false?
10. Which of the following positioning strategies is adopted by marketers to position their product in two categories simultaneously?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11