6. In relationship marketing firms focus on __________ relationships with __________.
7. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
8. The basic role of promotion is _________.
9. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
10. A consumer contest is an example of _________.
Read More Section(Marketing)
Each Section contains maximum 70 questions. To get more questions visit other sections.