6.
In relationship marketing firms focus on __________ relationships with __________.

7.
A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

8.
The basic role of promotion is _________.

9.
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.

10.
A consumer contest is an example of _________.

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