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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism

Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-10 section-2

Each section contains 100 MCQs on Advertising and Marketing Communication .
91
During the post-purhase phase, the maximum effectiveness is that of
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Answer & Solution
Answer: Option C
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92
Right branding increases . . . . . . . . of the product, which should be more than that of the generic product.
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Answer: Option D
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93
Match the following criteria of media strategy development and implementation with their description.
List-I (Criteria) List-II (Description)
a. Media mix 1. Increased emphasis of exposure to a certain area where interest may thrive
b. Target market 2. To alter the level of exposure of media to the target market
c. Coverage consideration 3. Specific group of consumers identified to aim marketing and advertising campaigns towards them
d. Geographic coverage 4. Combination of communication and media channels to meet marketing objectives
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Answer & Solution
Answer: Option B
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94
Which of these contain no illustrations or logos?
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Answer: Option C
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95
From which Latin word has the word 'advertising' originated?
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Answer: Option A
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96
Advertising gives benefits to society of large people. At the same time, it adds to cost, undermines social values creating monopoly and encourage.
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Answer: Option B
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97
The primary objective of an agency client relationship is
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Answer: Option A
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98
Identify the correct components of print advertisement.
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Answer: Option A
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99
Strategic media planning is a complex challenge because advertises must use their knowledge of
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Answer: Option D
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100
Under the concept of operant conditioning
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Answer: Option A
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