Advertising and Marketing Communication MCQ question and answer with solution

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Learn Advertising and Marketing Communication MCQ Questions and answers with easy and logical explanations in Mass Communication and Journalism . Advertising and Marketing Communication MCQ question is perfect for Mass Communication and Journalism students preparing for competitive exams such as BA (Mass Communication and Journalism), MA (Mass Communication and Journalism), UPSC, UGC NET, State PCS, and more Page-2 section-2

Each section contains 100 MCQs on Advertising and Marketing Communication .

Media strategy is making media decisions based on

A) the client's wishes B) understanding customers' wants and needs C) brand awareness D) whims of the market

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of follwing follows the pattern of "Tabloid Press".

A) The Hindu B) The Times of lndia C) The Asian Age D) The Mid Day

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Retention depends upon

A) time gap B) clarity of the message C) values D) all the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

What is world of mouth publicity?

A) The satisfied customer tells his friends and kin and lin about the services of the airline B) A disgruntled sea traveller informs his boss that the airline he had used last Friday is lously C) A sales girl gives a beautiful registration from to a prospectivetrourist in the office of a travel agency D) None of these

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The marketing mix variables are the ones over which, a manager

A) does not have any continued B) has control and he can take decisions by using various communications of such variables C) has control, but he takes decisions according to the trends of external factors needs of customers and competitive forces D) none of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Participate in brain-storming sessions and come up with ideas' is the function of

A) Art Department B) Copy Department C) Research Department D) Office Management Department

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

When the participants can actually talk to one another as if in a fact-to-face situation is called

A) computer conferencing B) audio conferencing C) audio-graphic conferencing D) video conferencing

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . includes two aspects of a brand i.e. its associations and its personality.

A) Brand attitude B) Brand positioning C) Brand relationship D) Brand image

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Advertising and PR are very effective at raising the awareness levels but not nearly as effective as when it comes to actually moving the consumer towards making a purchase

A) Sales Promotion B) Personal selling C) The web sites of the Net D) Conference

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which of the following is an example of anti-congnitive advertising?

A) A firm advertising with the USP-The Best Deal on Wheels B) A firm advertising with the USP- You did the right thing by buying ABC Brand C) A firm advertising with the USP- Heavy discounts in 3N/4D Packages to Shimla D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

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Advertising and Marketing Communication MCQ question and answer with solution | Mass Communication and Journalism