31
The image of brand is the . . . . . . . . with customer.
A)
actual association
B)
vision
C)
positioning
D)
personality traits
Answer & Solution
Answer: Option
A
32
According to David Ogiloy, firms should
A)
depend more upon sales promotion than upon sales advertising
B)
depend more upon advertising than upon sales promotion
C)
use advertising and sales promotion in equal proportions
D)
use direct sales method to build the image of the brand
Answer & Solution
Answer: Option
B
33
When a war is on, the FMCG firm suffers. How can it try to increase the number of its customers?
A)
Everything would be normal pretty soon
B)
Do not buy the products of ABC firm
C)
This is a moment of distress and grief, but let us continue our work
D)
None of these
Answer & Solution
Answer: Option
C
34
Match the following tools of marketing mix with their description
List-I (Tools of Marketing Mix) List-II (Description)
a. Product
1. Stands for various activities the company undertakes to communicate its products' merits.
b. Price
2. Stands for various activities, the company undertakes to make the product easily available and accessible.
c. Place
3. The amount of money the customers have to pay for the product.
d. Promotion
4. Stands for firms's tangible offer to the market including the product quality, design, variety and features.
A)
a-1, b-2, c-3, d-4
B)
a-4, b-3, c-2, d-1
C)
a-2, b-4, c-1, d-3
D)
a-3, b-1, c-4, d-2
Answer & Solution
Answer: Option
B
35
Match the following.
List-I List-II
a. Kreitner and Kinicki (1995)
1. Distinctive clarifications between formal and informal channels
b. P. G. Clampitt and Downs (1993)
2. Message is central part of communication
c. Shelby (1998)
3. Demonstrate a close link between effective communication and productivity
d. Johnson et. al (1994)
4. Exchange of information between a sender and a receiver
A)
a-2, b-1, c-4, d-3
B)
a-4, b-1, c-2, d-3
C)
a-3, b-4, c-1, d-2
D)
a-4, b-3, c-2, d-1
Answer & Solution
Answer: Option
D
36
Pioneer advertising, consumer advertising and product advertising are
A)
objective of advertising
B)
types of advertising
C)
marketing decisions in advertising
D)
evaluation advertising
Answer & Solution
Answer: Option
B
37
Which of the following functions does an advertising agency perform?
A)
Media planning and budgeting
B)
Marketing research
C)
Advertising campaigns
D)
All of the above
Answer & Solution
Answer: Option
D
38
In the praline of the PLC, what is repid penetration?
A)
Keep the price high and spend more on promotion
B)
Keep the price and promotion expenditure very low
C)
Keep the price low but spend more on promotion
D)
None of these
Answer & Solution
Answer: Option
C
39
When was the Second Press Commission appointed?
A)
1976
B)
1977
C)
1978
D)
1982
Answer & Solution
Answer: Option
C
40
Match the following.
List-I List-II
a. Advertisement
1. Managerial success
b. Modern advertising
2. AAFLN
c. Advertising agency
3. Thomas J Barratt
d. Effective communication
4. Communication of product information
A)
a-4, b-3, c-1, d-2
B)
a-2, b-1, c-4, d-3
C)
a-3, b-4, c-2, d-1
D)
a-4, b-3, c-2, d-1
Answer & Solution
Answer: Option
D
