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21
Match the items of List II with the items of List I and suggest the correct answer.
List-I List-II
a. Style 1. That comes quickly into public view, are adopted with great zeal, peak early and decline very fast
b. Fashion 2. Basic and distinctive mode of expression appearing in a field of human endeavour
c. Fad 3. Currently accepted or popular style in a given field
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Answer & Solution
Answer: Option A
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22
Brand concept not includes
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Answer: Option A
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23
Who developed the 4 P's of marketing?
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Answer: Option C
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24
Which of the following is not a deciding factor for advertising budget out of the given options?
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Answer: Option B
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25
Which factors determines the building up of a sales organisation?
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Answer: Option D
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26
Which is the only element of marketing mix that generates revenue?
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Answer: Option C
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27
Market-oriented consists
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Answer: Option D
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28
Which of the following includes immediate individuals/organisations involved in the production, distribution and promotion of the offering?
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Answer: Option D
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29
Which one of the following relates to products or services for which consumers will spend a fair amount to time comparing alternatives?
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Answer: Option C
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30
The marketing concerns requires both fixed capital and
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Answer: Option A
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