Marketing MCQ Questions and Solutions with Explanations | Management

A. Physical evidence, process and price

B. Process people and promotion

C. Physical evidence, people and production

D. Physical evidence, process and people

A. Marketing is the term used to refer only to the sales function within a firm.

B. Marketing managers don't usually get involved in production or distribution decisions.

C. Marketing is an activity that considers only the needs of the organization; not the needs of society as a whole.

D. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

A. New product concepts and improvements

B. Advertising and promotion activities

C. A philosophy that stresses customer value and satisfaction

D. Planning sales campaigns

A. Labelling

B. Packaging

C. Branding

D. Product line

A. Industrial products

B. Convenience goods

C. High-priced products

D. Specialty goods

A. Product advertising

B. Pioneer advertising

C. Defensive advertising

D. Societal marketing

A. Production concept

B. Marketing concept

C. Selling concept

D. Product concept

A. Business markets

B. Global markets

C. Consumer markets

D. Government markets

A. Food

B. French-fries

C. Burger

D. Pizza

A. Product oriented

B. Market oriented

C. Sales oriented

D. Production oriented