Marketing MCQ Questions and Solutions with Explanations

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Each section contains 100 MCQs on Marketing .

Which of the following stores has several product lines with each operated as a separate department managed by specialist buyers or merchandisers?

A) Hypermarkets B) Department store C) Superstore D) Discount store

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Marketing is

A) Essential an operational and purposive pursuit B) A cost of service C) A cost of product D) An expenses

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

On-line Marketing includes

A) Reason-orientation of on-line advertising B) Non Intrusiveness of on-line advertising C) Spatiality of on-line marketing D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Marketing Process involves

A) Product B) Demand Flow C) Human Needs D) All of these

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Marketing characteristics are

A) Product market segmentation B) Need based marketing strategy C) Profit-orientation D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the followtng is the only element in the marketing mix of a firm that generates revenue?

A) Product B) Place C) Price D) Promotion

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which one of the fallowing refers to "two or more unrelated companies put together resources or programmes to exploit an emerging market opportunity"?

A) Holistic marketing B) Horizontal marketing system C) Hub and spoke system D) Co-branding

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Marketing objectives covers

A) To market at profit product of maximum value to consumer both current B) To win the loyalty and co-operation of dealers C) To develop and maintain product leadership D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

What is the advantages of on-line marketing?

A) Making the location of Marketer Irrelevant B) Increasing feedback C) Making the size of Marketer Irrelevant D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is correct for services?
1. Intangible
2. Inseparable
3. Variable
Select the correct answer:

A) Both 1 and 3 B) Both 1 and 2 C) Both 2 and 3 D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

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Marketing MCQ Questions and Solutions with Explanations | Management