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21
When the total market expands, the . . . . . . . . usually gains the most.
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Answer & Solution
Answer: Option B
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22
Match the items of List I with those of List II.
List-I (Stages of PLC) List-II (Critical Factors)
a. Introduction 1. Cost efficiency
b. Growth 2. Marketing effectiveness
c. Maturity 3. Advertising and distribution
d. Obsolescence 4. Product development and design
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Answer & Solution
Answer: Option A
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23
On which one of the following, the corporate advertising concentrates?
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Answer & Solution
Answer: Option C
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24
Which is the barriers to the adoption of online Marketing?
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Answer & Solution
Answer: Option D
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25
"Marketing is a human activity directed at satisfying needs and wants through exchange processes." Who said?
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Answer & Solution
Answer: Option A
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26
"Explain the nutritional values of different foods" is an objective of which one of the following social marketing programmes?
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Answer & Solution
Answer: Option D
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27
Signboards are a part of . . . . . . . . component of 7Ps of services.
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Answer & Solution
Answer: Option C
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28
Into how many categories can the E-commerce business be divided
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Answer & Solution
Answer: Option B
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29
. . . . . . . . is the set of benefits a company promises to deliver its consumers to satisfy their needs.
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Answer & Solution
Answer: Option D
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30
Which of the following is the cluster of complementary products and services that are spread across a diverse set of industries but are closely related in the minds of consumers?
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Answer & Solution
Answer: Option B
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