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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-4 section-2

Each section contains 100 MCQs on Marketing .
31
__________ is the single factor that best indicates social class.
Discuss
Answer & Solution
Answer: Option C
Solution:
Occupation is the single factor that best indicates social class. Social Classes Social class can be defined as a hierarchy in which the people are divided in different classes or groups on the basis of social status, esteem and prestige.
32
Marketing strategies are often designed to influence ___________ and lead to profitable exchanges.
Discuss
Answer & Solution
Answer: Option A
Solution:
Marketing strategies are often designed to influence Consumer decision making and lead to profitable exchanges. A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
33
__________ refers to the information a consumer has stored in their memory about a product or service.
Discuss
Answer & Solution
Answer: Option B
Solution:
Product knowledge refers to the information a consumer has stored in their memory about a product or service. Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.
34
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.
Discuss
Answer & Solution
Answer: Option C
Solution:
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so ready availability is important. The goal of market ready sites is not only to promote availability, but also to recognize the importance of “time to market” for retailers.
35
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
Discuss
Answer & Solution
Answer: Option A
Solution:
Limited decision making constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives. Limited decision making is consumer decision making that is used when purchasing products that require a moderate amount of time and effort to compare models and brands before making a choice.
36
Experimental sources of information for consumers refer to ____________.
Discuss
Answer & Solution
Answer: Option B
Solution:
Experimental sources of information for consumers refer to Handling, examining, and trying the product while shopping. The experiment is designed to explore the perception of public service users about performance information by information types and sources.
37
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.
Discuss
Answer & Solution
Answer: Option B
Solution:
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for Creating, Advertising, Selling, and Transferring offerings that have value for customers, clients, partners, and society at large.
38
The focus of marketing today is _______.
Discuss
Answer & Solution
Answer: Option C
Solution:
The focus of marketing today is Value and Satisfaction and Quality and Long Term Relationships. Customer focused marketing is the process of determining customer needs and wants in order to drive the working force behind the company's products or services.
39
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
Discuss
Answer & Solution
Answer: Option A
Solution:
Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.
40
____________ is defined as communication with large numbers of customers at the same time.
Discuss
Answer & Solution
Answer: Option C
Solution:
Mass selling is defined as communication with large numbers of customers at the same time. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.