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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-6 section-5

Each section contains 100 MCQs on Marketing .
51
Greater consumer control means that companies must rely more on marketing by . . . . . . . . than by . . . . . . . .
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Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
52
Match the following.
List-I (Element of Marketing) List-II (Features)
a. Place (Distribution) 1. Publicity
b. Promotion 2. Durability or Quality
c. Price 3. Warehouse
d. Product 4. Margins
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
53
Which of the following is not a characteristic of market segment?
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Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
54
The items of List I with the items of List II and select the answer of correct matching.
List-I List-II
a. Core benefit 1. Bed, bathroom, towel, desk and closet
b. Basic product 2. Clean bed sheet
c. Expected product 3. Rest and sleep
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
55
Which of the following concepts holds that consumers prefer the products which are easily available and are inexpensive?
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Answer & Solution
Answer: Option B
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56
Marketing refers to the
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Answer & Solution
Answer: Option D
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57
Which of the following aims to create liking, preference, conviction and purchase of an offering?
Discuss
Answer & Solution
Answer: Option A
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58
. . . . . . . . are short-term incentive tools in order to get quicker or greater purchase of the offering from the consumers.
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Answer & Solution
Answer: Option A
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59
. . . . . . . . marketing is a new way of performing the task of marketing, made feasible by the advent of new technology, namely the Internet.
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Answer & Solution
Answer: Option B
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60
In which of the following phases of PLC, the sale flatten?
Discuss
Answer & Solution
Answer: Option C
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