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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-11

Each section contains 100 MCQs on Marketing Management .
11
Which of the following terms describe all activities involved in selling goods or services for the purpose of resale or business?
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Answer & Solution
Answer: Option A
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12
In marketing, selling and buying would be called the
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Answer: Option C
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13
The following are the steps in designing market-driven distribution
1. Know what customers want
2. Determine the costs
3. Review assumptions
4. Decide on the outlet
5. Compare alternatives
6. Implement changes
Select the right sequence of the steps from the options given below:
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Answer & Solution
Answer: Option A
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14
The concepts of baseline, headline, and sub-headline are a part of
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Answer: Option B
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15
Email marketing involves
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Answer: Option C
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16
The requisite of segmentation, which is different on 4 Ps and programme is
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Answer: Option C
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17
Choosing a price based upon its short-term effect on current profit, cash flow, or return on investment reflects which of the following pricing objectives?
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Answer & Solution
Answer: Option A
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18
Arrange the following elements of marketing in their correct order.
1. Planning
2. Strategy
3. Tactics
4. Research
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Answer & Solution
Answer: Option B
Solution:
The correct order for the elements of marketing is:

1. Research – Conducting research is the first step to gather information and insights.

2. Strategy – Based on research findings, the next step is to develop a strategy.

3. Planning – Planning involves creating detailed plans to implement the strategy.

4. Tactics – Finally, tactics are the specific actions taken to execute the plan.

Therefore, the correct order is 4, 2, 1, 3.
19
The most important function of an entrepreneur is to
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Answer & Solution
Answer: Option A
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20
In this stage of business cycle, employment rate is high, interest rates are low, inflation is low and income is high.
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Answer & Solution
Answer: Option A
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