11. Which of the following terms describe all activities involved in selling goods or services for the purpose of resale or business?
12. In marketing, selling and buying would be called the
13. The following are the steps in designing market-driven distribution
1. Know what customers want
2. Determine the costs
3. Review assumptions
4. Decide on the outlet
5. Compare alternatives
6. Implement changes
Select the right sequence of the steps from the options given below:
1. Know what customers want
2. Determine the costs
3. Review assumptions
4. Decide on the outlet
5. Compare alternatives
6. Implement changes
Select the right sequence of the steps from the options given below:
14. The concepts of baseline, headline, and sub-headline are a part of
15. Email marketing involves
16. The requisite of segmentation, which is different on 4 Ps and programme is
17. Choosing a price based upon its short-term effect on current profit, cash flow, or return on investment reflects which of the following pricing objectives?
18. Arrange the following elements of marketing in their correct order.
1. Planning
2. Strategy
3. Tactics
4. Research
1. Planning
2. Strategy
3. Tactics
4. Research
19. The most important function of an entrepreneur is to
20. In this stage of business cycle, employment rate is high, interest rates are low, inflation is low and income is high.
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10