21
Company building its pricing strategy around the experience curve would be most likely to . . . . . . . .
A)
Engage in break-even pricing
B)
Engage in value-added pricing
C)
Price its products high
D)
Price its products low
Answer & Solution
Answer: Option
D
22
Retailing consists of all those activities involved in selling directly to ultimate
A)
wholesaler
B)
consumer
C)
agents
D)
All of these
Answer & Solution
Answer: Option
B
23
Match the following.
List-I List-II
a. Method of market monitoring
1. Finance
b. Aim of successful marketing
2. Needs, wants and demands
c. Basic concept of marketing
3. To monitor media outlets
d. Blood of business
4. To increase sale, profit and output of sellers
A)
a-1, b-2, c-3, d-4
B)
a-3, b-4, c-2, d-1
C)
a-4, b-3, c-2, d-1
D)
a-2, b-3, c-1, d-4
Answer & Solution
Answer: Option
B
24
Process of managing information about customers to maximise loyalty is said to be
A)
company relationship management
B)
supplier management
C)
retailers management
D)
customer relationship management
Answer & Solution
Answer: Option
D
25
At which stage of the product life cycle is the pricing decisions most complex?
A)
Decline
B)
Growth
C)
Introduction
D)
Maturity
Answer & Solution
Answer: Option
D
26
Market segmentation provides a focused approach to winning the game by answering the issues.
A)
Which groups of users should we serve?
B)
With whom we will complete?
C)
Neither A nor B
D)
Both A and B
Answer & Solution
Answer: Option
D
27
. . . . . . . . are retail stores owned by a group of consumers themselves.
A)
Super Bazar
B)
Shopping mall
C)
Consumer co-operative store
D)
None of these
Answer & Solution
Answer: Option
C
28
"Price policies provide the guidelines within, which pncmg strategy is formulated and implemented," who said it?
A)
Cundiff and Still
B)
Kotler
C)
Adam Smith
D)
Levitt
Answer & Solution
Answer: Option
A
29
In . . . . . . . ., price of a product is reduced in an exchange of an old product.
A)
exchange promotion
B)
combination promotion
C)
multiple promotion
D)
None of these
Answer & Solution
Answer: Option
A
30
The concept of marketing mix involves a deliberate and careful choice of organisation, product, price, promotion and place strategies and
A)
policies
B)
concept
C)
planning
D)
All of the above
Answer & Solution
Answer: Option
A
