21. Company building its pricing strategy around the experience curve would be most likely to . . . . . . . .
22. Retailing consists of all those activities involved in selling directly to ultimate
23. Match the following.
List-I
List-II
a. Method of market monitoring
1. Finance
b. Aim of successful marketing
2. Needs, wants and demands
c. Basic concept of marketing
3. To monitor media outlets
d. Blood of business
4. To increase sale, profit and output of sellers
| List-I | List-II |
| a. Method of market monitoring | 1. Finance |
| b. Aim of successful marketing | 2. Needs, wants and demands |
| c. Basic concept of marketing | 3. To monitor media outlets |
| d. Blood of business | 4. To increase sale, profit and output of sellers |
24. Process of managing information about customers to maximise loyalty is said to be
25. At which stage of the product life cycle is the pricing decisions most complex?
26. Market segmentation provides a focused approach to winning the game by answering the issues.
27. . . . . . . . . are retail stores owned by a group of consumers themselves.
28. "Price policies provide the guidelines within, which pncmg strategy is formulated and implemented," who said it?
29. In . . . . . . . ., price of a product is reduced in an exchange of an old product.
30. The concept of marketing mix involves a deliberate and careful choice of organisation, product, price, promotion and place strategies and
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10