Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-5 section-11

. . . . . . . . is not a dealer promotion scheme.

A) Free goods B) Trade allowance C) Coupons D) All of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Statement-I: A good salesman is one who can sell a refrigerator to an Eskimo.
Statement-II: Salesmen are born, not made.
Statement-III: Physical distribution is an area where high cost-savings is possible.

A) Staternent-I and III are correct B) Statement-I and II are correct C) Statement-Il and III are correct D) All are correct

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following statements is correct?

A) The term marketing is used to refer only to the sales function within a firm B) Marketing managers usually do not get involved in production or distribution decisions C) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole D) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The fashion adopted quickly by the public but peaking early and declining very fast are known as

A) Generic products B) Sporting products C) Fads D) Arts

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

'VSAT' technology is first followed for online trading by

A) BSE B) OTCEI C) NSE D) ISE

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which one of the following modes is not an example of Direct and Database marketing communication?

A) Social media marketing B) Catalogues C) Mailings D) Telemarketing

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

American expression for fast moving consumer goods is . . . . . . . . goods.

A) brown B) white C) red D) orange

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Introducing a product at low price and increasing the price once the brand succeeds is known as . . . . . . . . pricing.

A) penetration B) skimming C) going rate D) None of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The stage in the product life cycle where the strategic focus is on market penetration and building intensive distribution is the:

A) decline stage B) introduction stage C) growth stage D) maturity stage

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

During which stage of the product life cycle does the company attempt to maximize market share?

A) Introduction B) Decline C) Growth D) Maturity

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board