51. Marketers need to position their brands clearly in target customer's minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?
52. . . . . . . . . begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount.
53. . . . . . . . . is not a post test to evaluate advertising effectiveness.
54. Which of the following is the odd one out?
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- Marketing Management - Section 1
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