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91
Which of the following are about 35,000 square feet in area which meet consumer's total needs for routinely purchased goods?
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Answer & Solution
Answer: Option B
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92
In which of the following phases of PLC, new models of product can be cancelled?
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Answer & Solution
Answer: Option C
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93
Match the following.
List-I List-II
a. Shopping goods 1. Toothpaste
b. Unsought goods 2. Luxury cars
c. Speciality goods 3. Gravestones
d. Convenience goods 4. Household appliances
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Answer & Solution
Answer: Option A
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94
The most important factor in selecting advertising media is
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Answer: Option B
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95
Salaries and rents are included under which of the following?
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Answer: Option B
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96
Match the following.
List-I List-II
a. Specialty store 1. Broad section of high mark-up
b. Superstore 2. Narrow product line
c. Catalog showrooms 3. Routinely purchased goods
d. Discount store 4. Lower margins and higher volume
e. Convenience stores 5. Open for seven days a week
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Answer & Solution
Answer: Option C
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97
The following statements relate to the functions of the marketing channel members. Indicate the statements being correct or incorrect.
Statement I Channel members. do not gather information about potential and current customers, competitors and other actors and forces in the marketing environment.
Statement II Channel members acquire the funds to finance inventories at different levels in the marketing channel.
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Answer & Solution
Answer: Option D
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98
The market process involves, which functions?
1. Buying
2. Transporting
3. Storing
4. Selling
5. Grading
6. Financing
7. Risk-bearing
8. Dividing
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Answer & Solution
Answer: Option D
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99
Which of the following is incorrect about services?
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Answer: Option D
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100
Which of the following statement is true?
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Answer: Option C
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