11
"The customer wants an inexpensive car." This is an example of which one of the following type of needs?
A)
Stated needs
B)
Real needs
C)
Unstated needs
D)
Secret needs
Answer & Solution
Answer: Option
A
12
Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
A)
Complementary goods
B)
Luxury goods
C)
Speciality goods
D)
Unsought goods
Answer & Solution
Answer: Option
D
13
. . . . . . . . are middlemen who procure goods from the wholesalers and sell the product to the end-users or the consumers.
A)
Distributors
B)
Manufacturers
C)
Retailers
D)
Agents
Answer & Solution
Answer: Option
C
14
Which statement is true?
A)
The major channels being used by direct marketers to reach out to prospects and customers include face-to-face selling, direct mail and telemarketing
B)
Direct marketing is very popular in western countries, particularly the U.K. and U.S.A.
C)
Selling on-line is just one aspect of online marketing
D)
All of the above
Answer & Solution
Answer: Option
D
15
The total number of products offered by the company is known as
A)
product width
B)
product length
C)
product depth
D)
product consistency
Answer & Solution
Answer: Option
B
16
Which is/are the element of Promotion Mix?
A)
Public Relation
B)
Trade Fairs and Exhibitions
C)
Advertising
D)
All of the above
Answer & Solution
Answer: Option
D
17
Which of the following is the cost of per unit at the production stage?
A)
Variable cost
B)
Fixed cost
C)
Average cost
D)
Total costs
Answer & Solution
Answer: Option
C
18
. . . . . . . . basically thrives on the word of mouth strategy.
A)
Customer referrals
B)
Education
C)
Social media
D)
Demonstrations
Answer & Solution
Answer: Option
A
19
List-I (Bases of Segmenting Industrial Markets) List-II (Factors)
a. Physical
1. Lobby Status
b. Operational
2. Size of Industry
c. Purchases
3. Logistic Policy
d. Situational
4. Specific Order
5. Risk Factor
A)
a-1, b-2, c-3, d-4
B)
a-4, b-5, c-1, d-2
C)
a-2, b-3, c-1, d-4
D)
a-1, b-5, c-3, d-2
Answer & Solution
Answer: Option
C
20
Which of the following is/are factors of the demand variable, according to Philip Kotler?
A)
Environment Variable
B)
Competition Variable
C)
Customer Variable
D)
All of the above
Answer & Solution
Answer: Option
D
