Marketing MCQ Questions and Solutions with Explanations

51

Which of the following statement is true?
1. In licensing, financial risk is on the licensee and there is less investment from the parent firm.
2. Joint venture focuses on specific project or other business activity.
3. The focus of the company should be to get the right product, to the right place, at the right time.

A) Both 1 and 3 B) Both 2 and 3 C) Both 1 and 2 D) All of the above

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Answer & Solution

Answer: Option D

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52

Assertion (A) Marketers are increasingly asked to justify their investments in financial and profitability terms and rarely in terms of building the brand and customer base.
Reason (R) Organisations recognise that little of their market value comes from intangible assets.

A) Both (A) and (R) are correct B) Both (A) and (R) are incorrect C) (A) is correct and (R) is the right explanation of (A) D) (A) is correct, but (R) is not the right explanation of (A)

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Answer & Solution

Answer: Option B

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53

Which concept of marketing is customeroriented?

A) Modern concept of marketing B) Entity concept C) Old concept of marketing D) All of the above

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Answer & Solution

Answer: Option A

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54

Which of the following is incorrect for 'Price' factor of the service?

A) It is the orily element that doesn't add to the cost B) It is the amount of money paid for the services offered C) It is helpful in deciding the revenue of the business D) It provides information to the prospective consumers about the availability

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Answer & Solution

Answer: Option D

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55

Marketers should be aware of laws, government agencies and pressure groups that influence or limit various organisations and indivtduals in a given society. This is most accurately described as which one of the following environment?

A) Political B) Legal technological C) Cultural D) Social

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Answer & Solution

Answer: Option A

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56

The most common form of organising the marketing department is based on

A) customer B) functions C) geography D) product

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Answer & Solution

Answer: Option B

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57

Temporarily reducing pricesto increase short run sales is an example of which one of the following?

A) Segmented pricing B) Promotional pricing C) Dynamic pricing D) Geographical pricing

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Answer & Solution

Answer: Option B

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58

Which of the following determinants of service quality is the most important?

A) Empathy B) Reliability C) Responsiveness D) Tangibility

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Answer & Solution

Answer: Option B

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59

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called . . . . . . . .

A) business markets B) global markets C) consumer markets D) nonprofit and governmental markets

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Answer & Solution

Answer: Option C

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60

What does 'D' stand for in DGMAR?

A) Disciplined B) Demand C) Digital D) Defining

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Answer & Solution

Answer: Option D

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Marketing MCQ Questions and Solutions with Explanations | Management