Marketing MCQ Questions and Solutions with Explanations | Management

Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.

The packaging concept states what the package should be or do for the product. Packaging is the activity of designing and producing the container or wrapper for the product. It is an important and effective sales tool for encouraging the consumers for buying. It is powerful medium for sales promotion.

Resellers may actually take ownership of the product and participate in the marketing, including the advertising. Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.

The materials and ingredients used in producing the product are obtained from other companies who are referred to as manufacturer.

The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers. A major purpose of the marketing plan is to set the company on a specific course in marketing. Goals of marketing generally align with broader company objectives.

Merchant does not wholesalers sell goods and services directly to final consumers for their personal, non business use. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.” Services are usually intangible and time-based, and occur multiple times over the course of a relationship such as a house cleaning services, or a consulting services.

The intangible nature of many services can create unique challenges for marketers. One of the most obvious challenges in marketing services is that you are selling something intangible. People can touch and see a product and are exchanging money for something they need and can take home to use. Conversely, people only see the results of a service, which may not always be immediate.

Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels. Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals.

A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.