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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-7 section-5

Each section contains 100 MCQs on Marketing .
61
"A marketing policy is a statement of a course of action which will be followed under a given set of circumstances." Who said it?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
62
Which of the following is the last stage of the new product development?
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Answer & Solution
Answer: Option A
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63
Match the items of List I with the items of List II and choose the correct answer:
List-I (Market Segmentation Method) List-II (Sample Segment)
a. Demographic 1. Self-values
b. Psychographic 2. Convenience
c. Benefits 3. Gender
d. Behavioural 4. Lovalty
Discuss
Answer & Solution
Answer: Option A
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64
In response to threats from such companies as AOL, Amazon, Yahoo, eBay, E'TRADE, and dozens of others, established manufacturers and retailers became "brick-and-click" oriented by adding online services to their existing offerings. This process became known as . . . . . . . .
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Answer & Solution
Answer: Option A
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65
The process of improving the visibility of a website or web-page in search engine via unpaid search results is known as which of the following?
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Answer & Solution
Answer: Option C
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66
In which of the following, two companies to come together for a designated period of time, while retaining their individual identities?
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Answer & Solution
Answer: Option D
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67
Which of the following statement is true?
1. Greenfield venturing is the establishment of a new wholly own subsidiary in a foreign country by constructing its facilities on an existing platform.
2. Joint venture is created for the purpose of a specific project or other business activity.
3. In strategic alliance, individual identities of the companies are retained.
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Answer & Solution
Answer: Option B
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68
Each service is unique in itself and cannot be repeated even if it is from the same vendor and this is why the services are . . . . . . . .
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Answer & Solution
Answer: Option C
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69
Match the following
List-I (Marketing Sub-plans) List-II (Factors)
a. Base Line Research 1. Market Segmentation
b. Technical Plan 2. Branding
c. Organizational Plan 3. Distribution
d. Contingency Plan 4. Market Expansion
Discuss
Answer & Solution
Answer: Option B
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70
Which one of the following types of retailers is 'D Mart'?
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Answer & Solution
Answer: Option B
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