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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-4 section-11

Each section contains 100 MCQs on Marketing Management .
31
Which of the following is not the objective of the Competition Act, 2002?
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Answer & Solution
Answer: Option A
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32
Which of the following is the leak-proof packaging that provides additional protection for the primary container?
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Answer & Solution
Answer: Option C
Solution:
Secondary packaging is the type of packaging that provides additional protection for the primary container.

It is designed to safeguard the primary packaging during handling, transportation, and storage.

Secondary packaging often includes features like leak-proof materials to ensure that the primary container remains secure and undamaged.

Primary packaging is the packaging that is in direct contact with the product. Transport packaging is used for shipping products. Decorative packaging focuses on the appearance rather than protection.
33
Original products, product improvements, product modifications, and new brands that a firm develops through its own research and development efforts are called:
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Answer & Solution
Answer: Option A
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34
When Walt Disney World's Magic kingdom lets customers visit a fairy kingdom, a pirate ship, or a haunted house, then what is marketed in this example?
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Answer & Solution
Answer: Option C
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35
When an organization's intermediary is located in the target foreign market, the international entry model is known as
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Answer & Solution
Answer: Option D
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36
The concept of marketing mix was developed by:
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Answer: Option C
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37
When product is positioned as offering the best value, it is called?
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Answer: Option B
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38
The term . . . . . . . . marketing was coined by Steven Jurvetson in 1997.
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Answer: Option B
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39
Company's 'customer relationship capital' is another name of
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Answer: Option A
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40
By studying about . . . . . . . ., a company can pin point, which brands are most competitive with its air?
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Answer & Solution
Answer: Option C
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