Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-1

. . . . . . . . is also called ambush marketing.

A) Event marketing B) Morph marketing C) Guerilla marketing D) None of these

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Answer & Solution

Answer: Option A

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Which of the following is not an emotional motive?

A) Vanity B) Social acceptance C) Curosity D) Variety

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Answer: Option D

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Which is the basic form of innovation?

A) Introduction of the novel production process B) Improvement and development of the existing process C) Improvement and development of the existing firm D) All of the above

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Answer: Option D

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Assertion (A): The electronic media has a strong impact on consumer behaviour in India.
Reason (R): Most of the Indian consumers make their decision with the help of electronic media.

A) (A) is correct, but (R) is incorrect B) (R) is correct, but (A) is incorrect C) Both (A) and (R) are incorrect D) Both (A) and (R) are correct

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Answer: Option D

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One reason that idea screening is a critical stage in the new-product development process is that:

A) Product-development costs rise greatly in later stages and the company only wants those products that can succeed B) Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents C) International competition and markets demand that all ideas be culturally sensitive D) The Federal government carefully monitors each company's idea screening process to make sure no national security matters are at stake

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Answer & Solution

Answer: Option A

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Which of the following is the correct statement with respect to co-branding?

A) Co-branding is the umbrella branding of goods of a company B) In co-branding, two or more well-known existing brands are combined into a joint product C) Co-branding is the process of combining two brands for promoting brand equity D) All of the above

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Answer & Solution

Answer: Option B

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In marketing mix, which four P's are covered?

A) Product, Price, Place, Promotion B) Product, Price, Power, Promotion C) Product, Price, Penetration, Promotion D) Product, Price, Positioning, Promotion

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Answer & Solution

Answer: Option A

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Relationship' in marketing means

A) Relation between buyer and seller B) Relation between sales person C) Relation between company and consumers D) All of the above

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Answer & Solution

Answer: Option C

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In the course of converting to a marketing oriented company, a company may face which of the following hurdles?

A) Organised resistance B) Slow learning C) Fast forgetting D) All of these

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Answer: Option D

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Which of the following is not a product mix strategy?

A) Trading up B) Alteration C) Simplification D) Value addition

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Answer: Option D

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