11. . . . . . . . . is also called ambush marketing.
12. Which of the following is not an emotional motive?
13. Which is the basic form of innovation?
14. Assertion (A): The electronic media has a strong impact on consumer behaviour in India.
Reason (R): Most of the Indian consumers make their decision with the help of electronic media.
Reason (R): Most of the Indian consumers make their decision with the help of electronic media.
15. One reason that idea screening is a critical stage in the new-product development process is that:
16. Which of the following is the correct statement with respect to co-branding?
17. In marketing mix, which four P's are covered?
18. Relationship' in marketing means
19. In the course of converting to a marketing oriented company, a company may face which of the following hurdles?
20. Which of the following is not a product mix strategy?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11