Marketing MCQ Questions and Solutions with Explanations

91

The systematic and objective search for analysis of information relevant to the identification of any problem in the field of marketing, is called

A) Marketing Research B) Marketing Project C) Marketing Plan D) Marketing Cost

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Answer & Solution

Answer: Option A

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92

Which of the following aim to convince the consumers that they made a right choice by purchasing the offering?

A) Informative advertising B) Persuasive advertising C) Reminder advertising D) Reinforcement advertising

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Answer & Solution

Answer: Option D

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93

Which of the following is incorrect about licensing?

A) Another organisation can use trademark or copyright of the parent firm for a given time period B) Financial risk is on the licensee C) High investment from the parent firm D) There are chances that there may be decline in the quality of the product or the offering

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Answer & Solution

Answer: Option C

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94

Mohan Sawhney has proposed the concept of . . . . . . . . to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

A) metamarket B) vertical integration C) horizontal integration D) betamarket

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Answer & Solution

Answer: Option A

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95

Search Engine Marketing (SEM) seeks to promote website visibility in SERPs. What does 'R' stand for?

A) Result B) Rare C) Ratio D) Reliable

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Answer & Solution

Answer: Option A

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96

Gravestones are which type of the products?

A) Sought goods B) Unsought goods C) Shopping goods D) Convenience

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Answer & Solution

Answer: Option B

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97

Which of the following is incorrect about fads?

A) It can last for generations B) These are fashions that come quickly in public view C) These are adopted with great zeal, peak early D) They decline very fast

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Answer & Solution

Answer: Option A

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98

Which of the following statement is true ?

A) Product line a group of products that are closely related either because they satisfy a class of need, are used together are sold to the same customer groups, are marketed through the same types of outlets or fall within given price ranges B) Test marketing is the stage where the entire product and marketing programming is tried out for the first time in a small number of well chosen and authentic sales environments C) Product mix the composite of product offered for sale by a, firm or a business unit D) All of the above

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Answer & Solution

Answer: Option D

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99

Which of the following statement is true?
1. Retail organisations such as Walmart, EasyDay, Big Bazaar have limited themselves to Tier I cities.
2. Hypermarkets and shopping malls have gained importance in the last few years.
3. Retailers are using whatsapp, social media, text messaging as a way to inform the customers about daily offers.

A) Both 1 and 3 B) Both 2 and 3 C) Both 1 and 2 D) All of the above

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Answer & Solution

Answer: Option B

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100

Which of the following is not included in 4Cs of marketing?

A) Customer B) Cost C) Convenience D) Customisation

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Answer & Solution

Answer: Option D

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Marketing MCQ Questions and Solutions with Explanations | Management