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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-5 section-4

Each section contains 100 MCQs on Marketing .
41
Which one of the following is the demand state where 'Consumers dislike the product and may even pay to avoid it'?
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Answer & Solution
Answer: Option C
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42
Which of the following is the basic human requirements?
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Answer & Solution
Answer: Option A
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43
Which of the following is incorrect about market growth stage?
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Answer & Solution
Answer: Option C
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44
In the case of excess demand, . . . . . . . . may be required to reduce the number of customers or to shift demand temporarily or permanently
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Answer & Solution
Answer: Option C
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45
Consider the following statements.
1. The ultimate level of market segmentation leads to one-to-one marketing.
2. Any attempt to target marketing to children or minorities is discriminatory and unethical.
3. The internet as a medium of adverting has high selectivity and cost.
4. A 'Push' strategy is better suited for directing the marketing effort towards final consumers.
Indicate the correct answer.
Discuss
Answer & Solution
Answer: Option C
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46
Statement I A low market penetration index indicates substantial growth potential for all the firms.
Statement II Generally, price competition increases and margins fall when the market penetration index is already high.
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Answer & Solution
Answer: Option A
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47
Which one of the following is not a factor that reduces price sensitivity of a product?
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Answer & Solution
Answer: Option B
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48
Which is the key feature/features of market as per Baker?
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Answer & Solution
Answer: Option D
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49
Which of the following is a form of online word-of-mouth that encourages consumers to pass along company developed products and services or any other information online?
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Answer & Solution
Answer: Option A
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50
Marketing Environment Systems covers
Discuss
Answer & Solution
Answer: Option D
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