51
Functions of marketing management consists
A)
Determination the marketing objects
B)
Marketing planning
C)
Marketing organisation
D)
All of the above
Answer & Solution
Answer: Option
D
52
Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and . . . . . . . .
A)
better prices
B)
greater value
C)
well-established brand names
D)
one-on-one communications
Answer & Solution
Answer: Option
C
53
In which of the following, the organisation establishes a new wholly own subsidiary in a foreign country?
A)
Acquisition
B)
Merger
C)
Strategic alliance
D)
Greenfield venturing
Answer & Solution
Answer: Option
D
54
In the course of converting to a marketing orientation, a company faces three hurdles . . . . . . . .
A)
organized resistance, slow learning and fast forgetting
B)
management, customer reaction, competitive response
C)
decreased profits, increased R & D, additional distribution
D)
forecasted demand, increased sales expense, increased inventory costs
Answer & Solution
Answer: Option
A
55
The total number of product lines offered by the company is known as
A)
product width
B)
product length
C)
product depth
D)
product consistency
Answer & Solution
Answer: Option
A
56
Which of the following is incorrect about production concept?
A)
The focus of this concept is on the quality of the product
B)
Good quality and innovative products are preferred by the consumers
C)
The organisations following this concept focus on building innovative and superior products
D)
Consumers prefer the products that are widely available and inexpensive
Answer & Solution
Answer: Option
D
57
Which is the problem of marketing communication?
A)
Distance
B)
Hidden sources and data
C)
Lack of trust
D)
All of the above
Answer & Solution
Answer: Option
D
58
Match the following.
List-I (Authors) List-II (Ideas)
a. Bill Bishop
1. Managing is the Market space
b. D. Bird
2. Commonsense Direct Marketing
c. Daniel S. Jonal
3. Strategic Marketing for the Digital Age
d. Jeffery F. Rayport
4. On-line Marketing
A)
a-1, b-2, c-3, d-4
B)
a-5, b-1, c-4, d-3
C)
a-3, b-1, c-2, d-4
D)
a-3, b-2, c-4, d-1
Answer & Solution
Answer: Option
D
59
Telemarketing and internet selling are examples of . . . . . . . .
A)
three level channel
B)
two level channel
C)
first level channel
D)
zero level channel
Answer & Solution
Answer: Option
D
60
Match the following.
List-I (Thinkers) List-II (Books)
a. Kaldor A. G.
1. Imbricative Marketing
b. Mc Kitterick J.B.
2. What is the Marketing Management Concept
c. Levitt T.
3. Innovation in Marketing
d. Lazo H. and Corbin A.
4. Management in Marketing
A)
a-1, b-3, c-4, d-2
B)
a-1, b-2, c-3, d-4
C)
a-3, b-1, c-2, d-4
D)
a-2, b-3, c-1, d-4
Answer & Solution
Answer: Option
B
