51
"The marketing concept as a corporate state of mind that insists on the integration and co-ordination of all marketing' functions which, in the turn, are welded with all other corporate functions, for the basic objective of producing long range corporate profits." Who said?
A)
Felton A.P.
B)
Peter L.G.
C)
Philip Kotler
D)
Levitt T.
Answer & Solution
Answer: Option
A
52
The internet offers marketers a fast, versatile and inexpensive
A)
Communication medium
B)
Cost of production
C)
Cost of construction
D)
All of the above
Answer & Solution
Answer: Option
A
53
Which is the barriers to on-line Marketing?
A)
Security
B)
Infrastructural Barriers
C)
Customers Resistance
D)
All of the above
Answer & Solution
Answer: Option
D
54
As part of the rapid globalization of today's economy, companies are selling more locally produced goods in international markets and . . . . . . . .
A)
competing solely in traditional market-places
B)
purchasing more supplies abroad
C)
taking a local view of their industry
D)
downplaying concerns for social responsibility
Answer & Solution
Answer: Option
B
55
Which of the following statement is true?
A)
The essence of marketing is a transaction of an exchange
B)
Marketing-orientation is philosophy, which has to pervade the organisation structure
C)
Marketing is also a managerial function involving analysis planning and control marketing activities in an organisation
D)
All of the above
Answer & Solution
Answer: Option
D
56
. . . . . . . . are bought frequently without much planning or shopping effort.
A)
Unsought goods
B)
Sought goods
C)
Luxury goods
D)
Convenience goods
Answer & Solution
Answer: Option
D
57
Which of the following is incorrect for internet marketing?
A)
Digital consumer data and Electronic Consumer Relationship Management (ECRM) are grouped under internet marketing
B)
It makes use of SEM and SEO
C)
It makes use of tool such as local directory listing
D)
Referral marketing is not a type of internet marketing
Answer & Solution
Answer: Option
D
58
Match the following:
List-I (Product on the Basis of Psychology) List-II (Examples)
a. Prestige Products
1. Ownership on the Car
b. Maturity Products
2. Cold drink
c. Anxiety Products
3. Soap
d. Hedonic Products
4. Biscuit and Bread
A)
a-1, b-2, c-3, d-4
B)
a-4, b-3, c-1, d-2
C)
a-1, b-2, c-4, d-3
D)
a-2, b-1, c-3, d-4
Answer & Solution
Answer: Option
A
59
Which of the following combine supermarket, discounts and warehouse retailing?
A)
Catalog showrooms
B)
Department store
C)
Supermarket
D)
Hypermarkets
Answer & Solution
Answer: Option
D
60
Which of the following is incorrect about product concept?
A)
Consumers prefer the products that are widely available and inexpensive
B)
The focus is more on obtaining the product and not it features
C)
Products produced in a great volume at a low unit cost are supported by the consumers
D)
The focus is on the quality of product
Answer & Solution
Answer: Option
D
