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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-4 section-3

Each section contains 100 MCQs on Marketing .
31
The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the ________ dimension.
Discuss
Answer & Solution
Answer: Option D
Solution:
The SERVQUAL dimension that measures consumer views that reflect the security of the firm's operations is the assurance dimension. SERVQUAL is a multi-dimensional research instrument, designed to capture consumer expectations and perceptions of a service along the five dimensions that are believed to represent service quality.
32
__________ is an example of a service where the customer typically goes to the service organization
Discuss
Answer & Solution
Answer: Option D
Solution:
The theatre is an example of a service where the customer typically goes to the service organization. A service club or service organization is a voluntary non-profit organization where members meet regularly to perform charitable works either by direct hands-on efforts or by raising money for other organizations.
33
Research has shown that customers are more likely to choose a self-service channel if they have ____________.
Discuss
Answer & Solution
Answer: Option B
Solution:
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.
34
_________ are complaints that are expressed without the expectation that the problem will be solved.
Discuss
Answer & Solution
Answer: Option D
Solution:
Non-instrumental are complaints that are expressed without the expectation that the problem will be solved.
35
During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s ___________ justice need.
Discuss
Answer & Solution
Answer: Option B
Solution:
During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s procedural justice need.
36
Perception of Performance- Expectation gives us
Discuss
Answer & Solution
Answer: Option C
Solution:
Perception of Performance- Expectation gives us Customer satisfaction. Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with their transaction and overall experience with the company.
37
Which of the following stores has a narrow product line and deep assortment?
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
38
Companies manufacturing the products that offer the same service falls under which of the following types of competitions?
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
39
While developing customer loyalty programmes, database is often not helpful in
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
40
Match the following:
List-I (Decision Models) List-II (Elements)
a. Brandaid 1. A flexible marketing mix focussed on consumer packaged goods.
b. Call Plan 2. A model for designing sales and service territories equalise sales workloads, each territory consists of adjacent areas and the territories are compact.
c. Retailer 3. A model to help sales persons to determine the number of calls to make per period to each prospect and current client.
d. Geoline 4. A model to help sales persons determine which customers to call on and which product to represent on each call.
5. A model to help an advertiser to select the best media for a year
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board