71
The most significant advantage in the use of newspaper as an advertising medium is
A)
audience selectivity
B)
flexibility
C)
high attention
D)
national market coverage
Answer & Solution
Answer: Option
B
72
Which of the following is not an M of marketing?
A)
Mission
B)
Masses
C)
Money
D)
Message
Answer & Solution
Answer: Option
B
73
Customers buy from stores and firms that offer the highest . . . . . . . .
A)
level of customer satisfaction
B)
company image
C)
value for the dollar
D)
customer perceived value
Answer & Solution
Answer: Option
D
74
Which of the following is not an element of a viral marketing strategy?
A)
Difficulty in transfer from one person to other
B)
Exploit common motivation and behaviour
C)
Scales easily from small to very large
D)
Utilises existing communication network
Answer & Solution
Answer: Option
A
75
Match the following:
List-I (Marketing Sub-plans) List-II (Variables)
a. Baseline Research
1. Regulation
b. Technical Plan
2. Customer Service
c. Organisational Plan
3. Packaging
d. Contingency Plan
4. Risk Management
A)
a-1, b-2, c-3, d-4
B)
a-2, b-3, c-1, d-4
C)
a-1, b-3, c-2, d-4
D)
a-4, b-2, c-3, d-1
Answer & Solution
Answer: Option
B
76
Companies making the same product or class of products have . . . . . . . . competition.
A)
generic
B)
form
C)
industry
D)
brand
Answer & Solution
Answer: Option
C
77
Which of the following is correct about product positioning?
A)
It is the process by which marketers try to create an image of the product in the mind of its prospective customer
B)
It helps to create an identity of the product
C)
It helps to create value proposition in the mind of customer
D)
It is the process of addition of meaningful values and differences
Answer & Solution
Answer: Option
D
78
Which one of the following is a false statement?
A)
The most attractive market segment is one in which entry barriers are low and exit barriers are high
B)
A market segment is unattractive when there are actual or potential substitutes for the product
C)
A market segment is unattractive if buyers possess strong or growing bargaining power
D)
A segment is unattractive if the company's suppliers are concentrated or organised
Answer & Solution
Answer: Option
A
79
In which one of the following product life cycle stages a firm improves product quality and adds new features and improved styling?
A)
Introduction stage
B)
Growth stage
C)
Maturity stage
D)
Decline stage
Answer & Solution
Answer: Option
B
80
Howmany stages are there in Product Life Cycle (PLC)?
A)
Four
B)
Five
C)
Six
D)
Seven
Answer & Solution
Answer: Option
A
