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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-2

Each section contains 100 MCQs on Marketing Management .
11
Horizontal marketing system comprises of
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Answer & Solution
Answer: Option D
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12
The difference between desired service and the level of service considered adequate is known as
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Answer: Option B
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13
The major instruments of marketing in the hands of management are
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Answer: Option D
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14
. . . . . . . . pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
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Answer & Solution
Answer: Option C
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15
Some analysts see . . . . . . . . as the major enduring asset of a company, outlasting the company's specific products and facilities.
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Answer & Solution
Answer: Option A
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16
Which of the following is not one of the stages of the product life cycle?
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Answer: Option B
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17
. . . . . . . . is not a step in advertising campaign.
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Answer & Solution
Answer: Option D
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18
In . . . . . . . . marketers, adopt different prices for the same product at different locations or for different types of customers.
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Answer & Solution
Answer: Option A
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19
The companies that have become a tried and trusted household name are:
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Answer: Option D
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20
Which of the following factor affects pricing decision?
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Answer & Solution
Answer: Option D
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