11. Horizontal marketing system comprises of
12. The difference between desired service and the level of service considered adequate is known as
13. The major instruments of marketing in the hands of management are
14. . . . . . . . . pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
15. Some analysts see . . . . . . . . as the major enduring asset of a company, outlasting the company's specific products and facilities.
16. Which of the following is not one of the stages of the product life cycle?
17. . . . . . . . . is not a step in advertising campaign.
18. In . . . . . . . . marketers, adopt different prices for the same product at different locations or for different types of customers.
19. The companies that have become a tried and trusted household name are:
20. Which of the following factor affects pricing decision?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11