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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-3 section-7

Each section contains 100 MCQs on Marketing Management .
21
Which of the following cannot be described by the PLC concept?
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Answer & Solution
Answer: Option C
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22
It is the value of a business strategy that promotes and encourages active involvement from the customer to create on-demand and made-to-order products. With this, consumers get exactly what they want and have a hand in making it happen. This strategy is known as
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Answer & Solution
Answer: Option C
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23
Which type of buying is done as per requirements?
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Answer: Option B
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24
A good catchy phrase used and repeated often in an advertisement is . . . . . . . .
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Answer & Solution
Answer: Option D
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25
Assertion (A): Sales promotion has a strong impact on consumer behaviour in rural India.
Reason (R): Rural people in India give utmost significance to sales promotion schemes.
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Answer: Option A
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26
Which of the following is not an element of demographic segmentation?
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Answer: Option C
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27
The purpose of idea generation is to create a . . . . . . . . of ideas. The purpose of succeeding stages is to . . . . . . . . that number.
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Answer: Option D
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28
Match the following.
List-I List-II
a. "Marketing mix is a pack of four sets of variables, namely product variables, price variables, promotion variables and place variables". 1. Wheeler
b. "The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market." 2. Cundiff, Still and Govoni
c. "Marketing is the managerial process by which products are matched with markets and through which transfers of ownership are affected." 3. McCarthy
d. "Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer." 4. Philip Kotler
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Answer: Option C
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29
Find the true statement?
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Answer: Option D
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30
Translating the product idea or marketing message into an effective ad is termed
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Answer: Option B
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