21. Attitude means
22. Which type of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise and performance?
23. Which of the following would be leveraging both social network and traditional marketing?
24. Statement (I): Designing a distribution system for a service (for-profit or non-business context) involves selecting the parties only through which ownership will pass.
Statement (II): The ownership channel for most services is long and complex because of inseparability characteristic.
Statement (III): Short channels usually mean more control on the part of the seller.
Identity the correct answer of being the statements correct or incorrect. These statements relate to channel strategies of products or services.
Statement (II): The ownership channel for most services is long and complex because of inseparability characteristic.
Statement (III): Short channels usually mean more control on the part of the seller.
Identity the correct answer of being the statements correct or incorrect. These statements relate to channel strategies of products or services.
25. One key of the management of a product's life cycle is/are to
26. Match the following.
List-I
List-II
a. Grading
1. Facilitates selling
b. Packaging
2. Naming the product for identification and distinguishing it from others
c. Branding
3. Art of informing customers
d. Advertising
4. Classification, wins more confidence of customers
| List-I | List-II |
| a. Grading | 1. Facilitates selling |
| b. Packaging | 2. Naming the product for identification and distinguishing it from others |
| c. Branding | 3. Art of informing customers |
| d. Advertising | 4. Classification, wins more confidence of customers |
27. Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is messages or actions that cause messages or actions.
Statement (II): Marketing is messages or actions that cause messages or actions.
28. Typically producers who use captive-product pricing set the price of the main product . . . . . . . . and set . . . . . . . . on the supplies necessary to use the product.
29. Which of the following is a strategy to use a successful brand name to launch a new or modified product in a new category?
30. Out of following which is not the basis of market segmentation?
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 10
- Marketing Management - Section 11