41. . . . . . . . . goods are purchased without any planning or search effort.
42. . . . . . . . . is a culture followed by a group of people within a culture that is definitely identified within a larger society.
43. Non-store marketing includes
44. Marketing is important to:
45. . . . . . . . . is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc. in that country.
46. Marketing research does not normally
47. The . . . . . . . . of the channel represents the number of intermediary level that exits between the producer and the final user.
48. Select the phases of the product lifecycle
1. Initiation
2. Decline
3. Boom
4. Introduction
5. Maturity
6. Growth
1. Initiation
2. Decline
3. Boom
4. Introduction
5. Maturity
6. Growth
49. In which stage of the PLC will promotional expenditures be high in an attempt to react to increasing competition?
50. The Heward-Sheth model of consumer behaviour is popularly known as
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11